MMH JAPAN Inc. J-Live Division Nippon Brand Department|Sales support for Japanese products

D2C ― DIRECT TO CONSUMER (D2C Promotion Business logo)D2C Promotion Business ― No agents in between. Sell directly, yourself.

The era of selling it yourself,
without relying on agents, is here.

Together with the people who buy,
cast a little magic on Japanese products —
build together, sell together!

No local entity, no agent, no travel.
Start from Japan by meeting real local people and checking for yourself.

HONNE OF ASIA, the “test drive” for overseas expansion: from JPY 50,000 per session (excl. tax) · 90 min online · held as soon as 7 days after payment
CHAPTER 1Walls

You want to sell overseas.
But are you stuck right here?

Most SMEs thinking about overseas expansion stop in front of the same four walls.

“Who bought what, at what price? Nothing stays with us.”1Everything left to an agent — a black boxFees pile up, and neither pricing nor customer data is in your hands.
“What if we invest first and it doesn't sell?”2High upfront cost, no way to pull outInvesting in an entity, ads and logistics before knowing whether it sells.
“We don't know the local laws or religion. We're afraid of a backlash.”3Three layers of rules: Japan, local, social mediaPharmaceutical law and stealth-marketing rules, local ad regulations and halal, platform terms.
“We have no one who can sell with passion in the local language.”4Not enough sellers and know-howExternal influencers are expensive and don't last. The “do-as-they-please” behavior of overseas live streamers has become a social problem.
The four walls have one cause

Your selling power, your customers and your people
are all outside your company.

CHAPTER 2Tailwind

Overseas is no longer far away.
Your buyers are right on the other side of the screen.

In Southeast Asia, “see it on social media, buy it on the spot” is the norm. The entrance to Asia is inside a smartphone.

Map and flags of ASEAN member states
Local schools: 8 sites in 6 countries · TikTok agency licenses in 5 countries
387 million
TikTok users 6 countries · 9× Japan
JPY 31.8 trillion
Social commerce market 21× Japan (JPY 1.5 trillion)
JPY 6.1 trillion
TikTok Shop market 47× Japan

Markets by country and our bases

The table scrolls sideways →

CountryTikTok usersSocial commerce marketGifting rateAgency licenseLocal school
Indonesia
180 million
JPY 4.5 trillion
6.0%✓✓ Own school
Vietnam
65 million
JPY 2.5 trillion
5.0%✓✓ Satellite school
Philippines
49 million
JPY 1.5 trillion
5.5%✓✓ Satellite school
Thailand
34 million
JPY 3.0 trillion
4.5%✓Local partner
South Korea
16.96 million
JPY 18.8 trillion
5.5%✓Local partner
Total (6 countries)387 millionJPY 31.8 trillion4.5〜6%5 countries8 sites in 6 countries

* Approximate figures based on our internal “J-Live Business Overview” and public statistics (2024–25). Gifting rate = rough share of live-stream viewers who pay or purchase.

CHAPTER 3Answer

The answer: sell it yourself.
― D2C (Direct to Consumer)

Sell directly to local customers from stores in your own name (TikTok Shop, your own EC site, Shopee), with no agent in between. Four walls, four answers.

✕ Leaving it to agents, nothing stays
▶

Sell directly yourself (D2C)

Customer data and followers are yours. It is written into the contract.

✕ Afraid of upfront investment
▶

Free and from JPY 50,000, in 5 steps

Check first, then move on. You can stop at any step.

✕ Afraid of compliance and backlash
▶

Double checks by Japanese backstage staff

Scripts require your prior approval. Prohibited words are managed too.

✕ No one to sell
▶

Entrust proven live streamers, watch over them daily

Verified live streamers with proven identity, track record and character, plus OMAMORI Support. Later, train your own people in a dedicated class.

The secret of the magicOur own studios × Local live streamersLocal energy (volume, tempo)
× Japanese quality (accuracy, trust)

Our own studios in Southeast Asia and Japanese-speaking local live streamers. One system connects you to three markets (see use cases).

CHAPTER 4Flow

Expand overseas in this order.
Five steps, one product for each.

Check small, and move on once it sells. Stop at any step — there is no obligation to continue.

  1. 1FindJPORTALFree
  2. 2Meet and checkHONNE OF ASIAFrom JPY 50,000
  3. 3Test smallTest salesJPY 450,000
  4. 4Keep sellingLive streamer sales with OMAMORINEW
  5. 5Put down rootsConsultingFrom JPY 300K/mo
1
FindFirst, see who you can meet

▶ Found someone you want to meet? Go to ②

STEP 1 PRODUCT

JPORTALCross-border matching site by M intelligence

FreeNo login needed
JPORTAL search screen ― find identity-verified people and companies by purpose (sell, partner, hire, learn) and country
Just pick a purpose and a country. Find identity-verified buyers, selling pros and partners.

A cross-border matching site that needs no passport. Meet identity-verified people and companies in Asia online.

  • Search by purpose: sell, partner, hire, learn
  • Shows identity verification (VERIFIED) and ACTIVE rate
  • Send a request directly to anyone you like
2
Meet and checkAsk real local people directly, online

▶ Got a good response? Go to ③
Deciding to stop is also a big win at JPY 50,000

STEP 2 PRODUCT ― The “test drive” for overseas expansion

HONNE OF ASIAアジアの本音。 ✓ VERIFIED

From JPY 50,00090 min per session · excl. tax
Online meeting between a Japanese company and local people
Online meetings between Japanese companies and local people. Over 1,000 sessions held.

90 minutes online, exclusively for your company, with 3 identity-verified local people. Ask them directly: “Do you want it?” “At what price?”

90 minInterpreter included
3 peopleReal people with visible identity
7 daysEarliest start after payment
  • No travel, nothing to prepare
  • Meeting report, assessment and recording are yours
More details (what 90 minutes can do · difference from conventional research · terms of application)
1Listen

Hear local honest opinions

Do you want it? At what price? What bothers you? — straight from the people who buy.

2Create

Shape the sales approach together

Local live streamers propose local-language pitches and presentation.

3Try (optional advance shipping)

Have them actually use it

They open and use the product you sent, on the spot. Honest “tried it” feedback comes back.

Conventional market researchHONNE OF ASIA
WhoAttribute data like “woman in her 20s, office worker”Real people with names and faces
AnswerAggregated, processed numbersUnfiltered real voices (with recording)
What remainsA reportA report plus your next sellers and partners

3-in-1 Set (step-up type)

Product Edition (will it sell?) → Selling Edition (how to sell?) → FC Partner Edition (who to partner with?)

In-depth 3-session Set (deep-dive type)

The same edition three times. Product JPY 120,000 / Selling JPY 160,000 / FC Partner JPY 240,000. Improve the product after session 1 and verify in sessions 2 and 3.

Plans to gauge reactions at local events (e.g. JJM2026 in Jakarta) are also available on a quoted basis. Payment within 5 days of signing the application (effective upon payment) → held as soon as 7 days after payment is confirmed. Rescheduling up to 3 business days before. No additional fee for running the meeting as a rule (only actual shipping if products are sent locally). Sales results are not guaranteed.

3
Test smallThe live streamers you met actually try selling

▶ Real sales data says it sells? Go to ④

STEP 3 PRODUCT ― Test sales

Sell-First Plan

JPY 450,0003 months · excl. tax
Young locals buying while watching a TikTok Shop live stream (image)
Local live streamers sell to local people (image)

Local live streamers sell on TikTok LIVE, and we judge with real sales data whether it truly sells.

24LIVE streams
3 peopleLocal live streamers
All-inclusiveListing, operation, ads

About 1/3 or less of outsourcing

More details (what happens in 3 months · afterwards · payment)

What we do (3 months)

  • 2 weeks of stream design → 2 months of streaming and EC operation → 2 weeks of analysis and reporting
  • 2–3 products × 3 local live streamers
  • Listing and operation on one marketplace such as TikTok Shop, plus small-budget ads
  • Monthly sales reports and a final PMF assessment

Afterwards, choose one of three

  • Continue: move to ④ Verified Live Streamer Sales with OMAMORI Support
  • Next: once it is proven to sell, move to ⑤
  • Stop: the data remains your asset

Performance fee 10% (paid entirely to the live streamers). Payment in two installments (JPY 350,000 on application / JPY 100,000 on completion). Ad spend, product cost, shipping and customs are extra. Outsourcing benchmark based on our own research (as of 2026).

4
Keep sellingEntrust trustworthy live streamers and watch over them daily

▶ Sales stabilized? Go to ⑤
(You can also keep going with ④)

NEW
STEP 4 PRODUCT ― New

Verified Live Streamer Sales with OMAMORI SupportVERIFIED live streamers × OMAMORI Support

JPY 3,980/monthper person (excl. tax) + live streamer fee
!

The “do-as-they-please” behavior of overseas live streamers has become a social problem.Sudden silence, off-script remarks, opaque sales. These are what stall Japanese companies' overseas D2C.

So we entrust sales only to live streamers with proven identity, track record and character — and make their daily activity and even their state of mind visible.

1

SelectVerified live streamers

Only people with all three proven

  • IdentityID check
  • Track recordStreams & sales
  • CharacterInterview & references
Request management screen ― applicants shown with safety scores so you can pick the right person
Pick the right person for your product, with safety scores
2

SellTikTok LIVE

Sell your product in the local language

LIVE streaming in the local language ― buy on the spot (image)
Scripts need your prior approval; Japanese backstage staff double-check
3

Watch overOMAMORI Support

Daily activity, sales and state of mind at a glance

OMAMORI Support traffic-light board ― every live streamer's status in color, with sales for the last 7 days
Everyone's status in traffic-light colors, with recent sales
Live streamer's own smartphone screen (pre-stream check) ― mood, sleep, condition, and confirmation of #PR labeling and prohibited expressions
Each streamer checks in daily in 1 minute, in their native language

What you see every day

Did they stream?How much sold?Activity status (traffic light)Mood & condition#PR labeling & prohibited expressions

When warning signs appear, AI suggests when, who and what to do — so you act before trouble happens.

Live streamer feeQuoted separatelySet by number of people, streams and products
+
OMAMORI SupportJPY 3,980/month/personExcl. tax · paid by the company (free for the streamer)
=
Keep selling overseas, with peace of mind
More details (what's included · rules)

Included in live streamer sales

  • Selection and contracting of Verified live streamers (from JPORTAL members)
  • Script writing with your prior approval; prohibited-word management
  • TikTok LIVE streaming (local language) + double checks by Japanese backstage staff
  • Weekly flash reports and monthly sales reports

Included in OMAMORI Support

  • Daily 1-minute check-in (mood, sleep, condition)
  • Pre-stream check (product info, #PR labeling, prohibited expressions)
  • Company admin screen: traffic-light board, sales, safety scores
  • AI counseling (native language) → human counselor for serious cases
  • Monthly analysis report

Followers and customer data belong to you. In an emergency we stop the stream immediately and report within 24 hours. OMAMORI Support is a management system for foreign staff and live streamers provided by MMHJAPAN Inc. (Education Division).

5
Put down rootsMake the entity, logistics and people your own

▶ Goal: a business that runs on its own locally

STEP 5 PRODUCT ― Consulting (annual contract)

Build a local “selling machine”

From JPY 300,000/monthexcl. tax
Businessperson managing overseas sales in front of a world-map dashboard (image)
Run overseas sales while staying in Japan (image)

Once you know it sells, set up a local entity, logistics and people, until your own live streamers sell your own products.

  • Set up the local structure while staying in Japan
  • Entity, logistics and people in place within 9–12 months
  • People, accounts and customer data become your assets
LaunchLaunch Consulting
From JPY 300,000/month

Entity setup, licensing, sales & logistics

Full-scaleBusiness Growth Consulting
From JPY 500,000/month

Sales and logistics on your behalf, local school operation

In-house talentDedicated Class Plan
From JPY 6M in year one

Your dedicated class at a local school. 100 trainees a year

More details (consulting scope · Dedicated Class Plan · cost comparison)
Launch Consulting
From JPY 300,000/month
  • Local entity setup: incorporation, partnerships, licensing (BPOM, halal etc.)
  • Local sales & logistics: EC, customs, warehousing, payments, delivery
  • Local school setup: your dedicated class (from JPY 6 million in year one)
Business Growth Consulting
From JPY 500,000/month
  • Sales & logistics on your behalf: streaming, EC and logistics handled together
  • Local school operation: operation from year two (from JPY 300,000/month)
  • Performance-based fees and JV available on request
9–12 monthsSet up entity, logistics and people
After 1 yearFull-scale sales start
Year 2 onwardYour own live streamers sell your products

Dedicated Class Plan ― Rather than keep outsourcing, train and sell in-house

Students in class at ALEAD SCHOOL
Learn Japanese and “how to sell” at a local school.ALEAD SCHOOL (Indonesia, photo)
Local school building (photo)
Local school building (photo)
Students aiming to work in Japan (photo)
Students (photo)
Online lesson by a Japanese instructor (photo)
Online lesson by a Japanese instructor (photo)
JPY 6M
Year one · 100 trainees/year
JPY 300K/mo
Operating cost from year two
approx. 4.8×
Cost difference over 3 years

A difference of about JPY 285.3 million over 3 years. People, accounts and customer data become your assets.

Course AManager

Japanese-style management, KPIs, expression control

Course BE-commerce seller

LIVE selling practice, product knowledge

Course CVideo creator

Shooting, editing, account operation

Months 1–3Contract and curriculum design
Months 2–4Student recruitment and selection
Months 4–9Training and test streams
Month 10 onwardStreaming exclusively for your company

The curriculum centers on Japanese ethics (MICHIKO 33), brand and product knowledge, streaming and production skills, and Japanese-style management. Trainees are certified by WAC-SP assessment and receive a certificate signed by a Japanese instructor. Classes are set up at sites already licensed as LPK (vocational training institutions) and sending organizations, so no new license is needed. Once mature, the class can be transferred to your local entity (BOT model). Estimates are examples based on typical levels.

Open the price list (summary) ― handy for internal review
StepProductPrice (excl. tax)
① FindJPORTAL(search identity-verified people and companies)Free
② CheckHONNE OF ASIA Product / Selling / FC Partner EditionJPY 50K / 70K / 100K
② CheckHONNE OF ASIA 3-in-1 Set Ticket (most popular)JPY 180,000
② CheckLocal event participation (JJM2026 etc.)Quoted individually
③ TestSell-First Plan(test sales, 3 months, 24 LIVE streams)JPY 450,000
④ Keep sellingVerified Live Streamer Sales with OMAMORI Support(NEW) live streamer fee + OMAMORI SupportQuoted separately + JPY 3,980/person/month
⑤ Put down rootsLaunch Consulting(local entity setup / local sales & logistics setup)From JPY 300,000/month
⑤ Put down rootsBusiness Growth Consulting(sales & logistics on your behalf / local school operation)From JPY 500,000/month
⑤ Put down rootsDedicated Class Plan(your dedicated class · 100 trainees/year)From JPY 6M in year one

* Ad spend, product cost, shipping, customs and other actual costs are extra. Master agreement + individual contracts (SOW), milestone-based installments available. Accounting guidance: streaming and promotion costs → advertising expenses; dedicated class → training or outsourcing expenses, etc. (please confirm with your tax accountant). Investment, revenue share and JV arrangements can also be discussed.

CHAPTER 5Cases

One system,
three markets.

From beauty devices and cosmetics to food, crafts and tourism. Start with a single product.

A

For the Japanese market

Maximize CVR

Demonstration lives that create “I want to try it”.

  • Beauty device demonstration lives
  • Daily goods comparison lives (paired streaming)
  • Long late-night lives
Image of a live presentation of Japanese cosmetics B

For Southeast Asian markets

Awareness × instant purchase

Turn the heat of a live stream into on-the-spot sales.

  • Japanese cosmetics × local KOLs
  • Sweets and food tasting lives
  • Story lives for traditional crafts and local sake
Image of a live-streamed tour from a tourist spot C

Tourism and inbound

Visits × merchandise

Show the Japan nobody knows yet, through local eyes.

  • Live-streamed tours from tourist spots
  • Lives selling specialties shipped direct from the source

How we operate ― Japanese quality × local energy

Every case is run by a pair: local live streamer × Japanese MC / backstage staff.

Local live streamersVolume, tempo, energy
×
Japanese MC / backstageQuality, accuracy, trust
=
ResultSales

Three reasons we are chosen

High quality × low cost

With our local studio setup, no high domestic production costs and no anxiety of handing everything over.

Trained in-house live streamers

Live streamers and backstage teams from our own studios can start right away.

Visible all the way to “sold”

We go beyond views, visualize purchases and CVR, and keep improving.

CHAPTER 6Peace of mind

Crossing the sea. Following the rules.
That is why you can leave it to us with confidence.

You simply ship to a collection point in Japan. Shipping, customs and local delivery are arranged by us and our partners.

Shipping route map from Japan to cities across Asia
From Japan to cities across Asia ― cross-border logistics
③ International shippingCourier, air, sea
④ Import customsTariffs and licensing check
⑤ Local warehouseStorage and picking
⑥ Delivery to customersLast mile

A Direct cross-border (small lots)②–③ For testing

Shipped from Japan per order

  • ◎ No inventory risk, from one unit (ideal for samples and test sales)
  • △ Higher shipping per unit and longer delivery time

B Local stock (bulk export)④ onward: for full-scale sales

Delivery from a local warehouse from the next day

  • ◎ Fast and cheap shipping = sells well. Official local stores on TikTok Shop and Shopee
  • △ Requires an importer and licenses. Hold stock only after narrowing down best-sellers

A “country that buys” is not always a “country you can ship to” ― 5 advance checks

Import licensing

e.g. BPOM in Indonesia

Labeling

Local language, ingredients, expiry

Religion and culture

Halal (mandatory for cosmetics in Indonesia from October 2026)

Tariffs and VAT

Varies by country and item

Item restrictions

Liquids, batteries, food etc.

Protecting your brand ― three layers of rules and the standard streaming flow

Japanese rules

Pharmaceutical affairs law, premiums and representations act, stealth-marketing rules (PR disclosure)

Local rules

Each country's advertising and EC regulations, halal and other religious and cultural rules

Platform

TikTok terms observed. Official operation under agency licenses in 5 countries

① ScriptProhibited words managed
② Your approvalChecked before streaming
③ StreamDouble check by streamer + backstage
④ Post-reviewImprovements for next time
Data is yoursOwnership of followers and customer lists written into the contract
Visible reportingWeekly flash reports, monthly sales reports, quarterly reviews
In an emergencyStream stopped immediately, report within 24 hours
Information securityNDA signed. Japanese privacy law and local laws respected
Fast answersA dedicated contact gives a first response within 1 business day as a rule
If a stream is missedA replacement stream is scheduled (written into the contract)
CHAPTER 7Sell together

Start with a single product.

STEP 01

Consult

Decide the goal and product (free)

STEP 02

Meet and check

HONNE OF ASIA (from JPY 50,000)

STEP 03

Sell small

Test sales (JPY 450,000)

STEP 04

Keep selling

Verified live streamers + OMAMORI Support

“How would our product do in Asia?”
Let's find the answer together.

We also provide materials for internal approval (cost-effectiveness rationale, accounting guidance, contract types).

SUMMARYIn 30 seconds

Key points

What
HONNE OF ASIA, the test drive for overseas expansion. Before spending seriously, meet identity-verified local people online for 90 minutes and hear what they really think.
For whom
Japanese companies planning, preparing or already expanding overseas (SMEs, manufacturers, retailers, local governments, tourism businesses). From a single product.
Format
Online, 90 minutes per session, 3 participants, interpreter and facilitator included. Nothing to prepare. Held as soon as 7 days after payment is confirmed.
Cost
Product Edition JPY 50,000 / Selling Edition JPY 70,000 / FC Partner Edition JPY 100,000 (per session, excl. tax). 3-in-1 Set Ticket JPY 180,000.
What's next
The 5 steps of overseas expansion: ① Find (JPORTAL, free) → ② Meet and check (HONNE OF ASIA, from JPY 50,000) → ③ Test small (test sales, JPY 450,000) → ④ Keep selling (Verified Live Streamer Sales with OMAMORI Support) → ⑤ Put down roots locally (from JPY 300,000/month). You can stop at any step.
New product
Verified Live Streamer Sales with OMAMORI Support. TikTok live streamers with proven identity, track record and character sell for you, and OMAMORI Support manages their daily streams, sales, activity status and state of mind. Live streamer fee (quoted separately) + OMAMORI Support JPY 3,980 per person per month (excl. tax).
Countries
Indonesia, Vietnam, Thailand, the Philippines, South Korea (+ Japan).
Operated by
MMHJAPAN Inc., Nippon Brand Department. TikTok agency licenses in 5 countries, local schools at 8 sites in 6 countries, about 1,800 people placed.
FAQFAQ

Frequently asked questions

QWhere should we start preparing for overseas expansion?

Start by checking whether it can sell. Before a local entity, an agent or a trip, use HONNE OF ASIA, the test drive for overseas expansion (JPY 50,000 per session, excl. tax): identity-verified local people look at your product and tell you what they really think. Spending big can wait until you have that answer.

QHow much does overseas expansion cost?

It rises step by step. ① JPORTAL free → ② HONNE OF ASIA from JPY 50,000 → ③ Test sales JPY 450,000 → ④ Verified Live Streamer Sales with OMAMORI Support (live streamer fee quoted separately + OMAMORI Support JPY 3,980/person/month) → ⑤ Launch Consulting from JPY 300,000/month, Business Growth Consulting from JPY 500,000/month (Dedicated Class from JPY 6 million in year one). You can stop at any step; there is no obligation to continue (excl. tax; ad spend, shipping and other actual costs are extra).

QWe are nervous about entrusting overseas live streamers. Can trouble be prevented?

That is exactly what our new product, Verified Live Streamer Sales with OMAMORI Support, is for. Sales are entrusted only to live streamers with proven identity (ID check), track record (streams and sales) and character (interview and references), and OMAMORI Support lets you see their daily streams, sales, activity status and state of mind on your screen. Before each stream the streamer checks product information, #PR labeling and prohibited expressions, and AI suggests action when warning signs appear. In an emergency we stop the stream immediately and report within 24 hours.

QWhat is OMAMORI Support?

A management system by MMHJAPAN Inc. that makes the daily condition of the foreign staff and live streamers you employ or contract visible. Each person checks in for 1 minute a day in their native language (mood, sleep, physical condition, pre-stream check), and the company sees everyone's status and sales on a traffic-light board. AI gives first-line counseling in their native language and refers serious cases to a human counselor. JPY 3,980 per person per month (excl. tax, paid by the company; free for the individual).

QWhat is the minimum to get started?

The HONNE OF ASIA test drive, Product Edition, from JPY 50,000 (excl. tax, 90 minutes, online). The Sell-First Plan test sales are JPY 450,000 (3 months, 24 LIVE streams). Neither carries any obligation to continue; you can stop after that step.

QWhat is HONNE OF ASIA?

A “test drive” for overseas expansion that lets you meet local people in Asia online before spending seriously. In 90 minutes exclusively for your company (interpreter included, no travel) you meet identity-verified (VERIFIED) locals and ask directly: “Do you want it?” “At what price?” Product Edition JPY 50,000, Selling Edition JPY 70,000, FC Partner Edition JPY 100,000 (per session, excl. tax); the most popular 3-in-1 Set Ticket is JPY 180,000. Sessions can be held as soon as 7 days after payment.

QWhich countries do you cover?

Six countries: Japan, Indonesia, Vietnam, Thailand, the Philippines and South Korea. We hold TikTok agency licenses in Indonesia, Vietnam, Thailand, the Philippines and South Korea, and operate a local school network of 8 sites in 6 countries.

QCan we communicate in Japanese?

Yes. A dedicated contact in Japan handles everything in Japanese — planning, scripts, quality control, reporting and legal checks — and coordinates with the local teams.

QWho owns the followers and customer data we gain?

Your company. It is written into the contract, so even if live streamers or accounts change, followers and customer lists remain your assets.

QHow are results measured and reported?

We go beyond views and report sales, CVR (purchase rate) and advertising-equivalent value in numbers: weekly flash reports, monthly sales reports with regular meetings, and quarterly strategy reviews with the material you need to decide on the next step.

QHow do you run cross-border live commerce that clears Japanese pharmaceutical law, stealth-marketing rules and local halal requirements?

We manage three layers as standard: Japan (pharmaceutical affairs law, premiums and representations act, stealth-marketing rules), local (advertising and EC regulations, halal etc.) and platform terms. The flow is script → your prior approval → streaming with double checks by the streamer and Japanese backstage staff → post-review. In an emergency we stop the stream immediately and report within 24 hours.

QHow can we test-sell to Indonesia or Vietnam via TikTok LIVE?

With the Sell-First Plan (JPY 450,000, excl. tax, 3 months). Three local live streamers stream 24 TikTok LIVE sessions in total, and we list and run your products on TikTok Shop etc. with small-budget ads. You receive monthly sales reports and a final PMF assessment report.

QHow do we sell Japanese products directly (D2C) in Southeast Asia without an agent?

By selling directly from accounts in your company's name on TikTok Shop, your own EC site, Shopee and others. Verified live streamers with proven identity, track record and character sell in the local language, Japanese backstage staff check every expression, and OMAMORI Support manages daily activity. With no local entity or agent, you move step by step through the 5 steps of overseas expansion, starting from the free JPORTAL and HONNE OF ASIA at JPY 50,000.

QHow do the products cross the sea?

You simply ship to a collection point in Japan. International shipping, import customs, local warehousing and delivery are arranged by us and our partners. In the test phase we use direct cross-border shipping with no inventory risk; for full-scale sales we switch to a local-stock model for faster delivery. Five points — import licensing, labeling, religion, tariffs and item restrictions — are checked in advance for each country.

QIs there a scheme to train local live streamers exclusively for our company?

The Dedicated Class Plan (from JPY 6 million in year one for 100 trainees a year; JPY 300,000/month from year two, excl. tax). We set up your company's dedicated class at our local school ALEAD SCHOOL and train managers, e-commerce sellers and video creators. For 50 active live streamers over 3 years, the estimate is JPY 74.7 million versus JPY 360 million for outsourcing (about 4.8 times less).

QCan we sell cross-border in Southeast Asia using both TikTok Shop and Shopee?

Yes. In the test phase we start with one local marketplace such as TikTok Shop; for full-scale sales we run official local stores on TikTok Shop, Shopee and others.

QWe are not sure our products are suitable.

One product is enough to start. We have experience with beauty devices, cosmetics, daily goods, sweets and food, traditional crafts, local sake and tourism experiences. First, check the reaction of local people with HONNE OF ASIA.

GLOSSARYGlossary

Glossary

HONNE OF ASIA (アジアの本音。)
A “test drive” for overseas expansion where you meet local people online. For hiring, it is a “meet-and-greet” for foreign recruitment (Hiring Edition JPY 80,000). Formerly “Nippon Brand Meeting (NBM)”.
VERIFIED
Participants are real people whose face, name and daily life are known. Profiles are shared 3 days before the session.
D2C / D2C Promotion Business
Selling directly to consumers from your own store, without agents or wholesalers. Our business that helps build that structure.
Live streamers who sell · people we want to buy
In-house live streamers trained at our local studios, and local consumers (young women, homemakers, families etc.) chosen to match your product.
5 steps and gates
① Find → ② Meet and check → ③ Test small → ④ Keep selling → ⑤ Put down roots locally. A gate (decision criteria) sits between steps: decide to proceed, fix or stop before raising investment.
Verified live streamers
A TikTok live streamer registered on JPORTAL whose identity (ID check), track record (streams and sales) and character (interview and references) have all been verified.
OMAMORI Support
A management system that makes the daily activity and state of mind of foreign staff and live streamers visible. JPY 3,980 per person per month (excl. tax). Provided together with live streamer sales.
Sell-First Plan
Test sales for ③ Test small. 3 local live streamers, 24 LIVE streams, JPY 450,000 (3 months).
Dedicated Class Plan
An in-house talent plan: your dedicated class at a local school trains 100 sellers a year.
COMPANYCompany

It started with schools —
a company connecting Japan and Asia.

Local ties built through running schools in Southeast Asia, and our standards for developing people (WAC, MICHIKO 33). They are the foundation of everything we do.

5Countries with TikTok agency licenses
6 / 8Local schools (countries / sites)
approx. 1,800People placed to date
1.8%Turnover within 1 year of employment
1,000+Online meetings with local people
approx. 500Japanese client companies
Company nameMMHJAPAN Inc.
DepartmentJ-Live Division, Nippon Brand Department
RepresentativeMasafumi Kamei, Representative Director
Head officeShinto Cine Tower 12F, 2-6-17 Dogenzaka, Shibuya-ku, Tokyo, Japan
BusinessJ-LIVE TOKYO (cross-border TikTok LIVE agency) / ALEAD JAPAN (employment support for foreign talent) / ALEAD SCHOOL (schools in Southeast Asia)
HighlightsTikTok agency licenses in 5 countries / Sponsor of JJM2026 (Jakarta), local promotion linked with an appearance on local TV “TRANS TV”
Registration no.T9010401144130 (qualified invoice issuer)
Corporate sitehttps://mmhjp.jp
Contactinfo@mmhjp.jp
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