QWhere should we start preparing for overseas expansion?
Start by checking whether it can sell. Before a local entity, an agent or a trip, use HONNE OF ASIA, the test drive for overseas expansion (JPY 50,000 per session, excl. tax): identity-verified local people look at your product and tell you what they really think. Spending big can wait until you have that answer.
QHow much does overseas expansion cost?
It rises step by step. ① JPORTAL free → ② HONNE OF ASIA from JPY 50,000 → ③ Test sales JPY 450,000 → ④ Verified Live Streamer Sales with OMAMORI Support (live streamer fee quoted separately + OMAMORI Support JPY 3,980/person/month) → ⑤ Launch Consulting from JPY 300,000/month, Business Growth Consulting from JPY 500,000/month (Dedicated Class from JPY 6 million in year one). You can stop at any step; there is no obligation to continue (excl. tax; ad spend, shipping and other actual costs are extra).
QWe are nervous about entrusting overseas live streamers. Can trouble be prevented?
That is exactly what our new product, Verified Live Streamer Sales with OMAMORI Support, is for. Sales are entrusted only to live streamers with proven identity (ID check), track record (streams and sales) and character (interview and references), and OMAMORI Support lets you see their daily streams, sales, activity status and state of mind on your screen. Before each stream the streamer checks product information, #PR labeling and prohibited expressions, and AI suggests action when warning signs appear. In an emergency we stop the stream immediately and report within 24 hours.
QWhat is OMAMORI Support?
A management system by MMHJAPAN Inc. that makes the daily condition of the foreign staff and live streamers you employ or contract visible. Each person checks in for 1 minute a day in their native language (mood, sleep, physical condition, pre-stream check), and the company sees everyone's status and sales on a traffic-light board. AI gives first-line counseling in their native language and refers serious cases to a human counselor. JPY 3,980 per person per month (excl. tax, paid by the company; free for the individual).
QWhat is the minimum to get started?
The HONNE OF ASIA test drive, Product Edition, from JPY 50,000 (excl. tax, 90 minutes, online). The Sell-First Plan test sales are JPY 450,000 (3 months, 24 LIVE streams). Neither carries any obligation to continue; you can stop after that step.
QWhat is HONNE OF ASIA?
A “test drive” for overseas expansion that lets you meet local people in Asia online before spending seriously. In 90 minutes exclusively for your company (interpreter included, no travel) you meet identity-verified (VERIFIED) locals and ask directly: “Do you want it?” “At what price?” Product Edition JPY 50,000, Selling Edition JPY 70,000, FC Partner Edition JPY 100,000 (per session, excl. tax); the most popular 3-in-1 Set Ticket is JPY 180,000. Sessions can be held as soon as 7 days after payment.
QWhich countries do you cover?
Six countries: Japan, Indonesia, Vietnam, Thailand, the Philippines and South Korea. We hold TikTok agency licenses in Indonesia, Vietnam, Thailand, the Philippines and South Korea, and operate a local school network of 8 sites in 6 countries.
QCan we communicate in Japanese?
Yes. A dedicated contact in Japan handles everything in Japanese — planning, scripts, quality control, reporting and legal checks — and coordinates with the local teams.
QWho owns the followers and customer data we gain?
Your company. It is written into the contract, so even if live streamers or accounts change, followers and customer lists remain your assets.
QHow are results measured and reported?
We go beyond views and report sales, CVR (purchase rate) and advertising-equivalent value in numbers: weekly flash reports, monthly sales reports with regular meetings, and quarterly strategy reviews with the material you need to decide on the next step.
QHow do you run cross-border live commerce that clears Japanese pharmaceutical law, stealth-marketing rules and local halal requirements?
We manage three layers as standard: Japan (pharmaceutical affairs law, premiums and representations act, stealth-marketing rules), local (advertising and EC regulations, halal etc.) and platform terms. The flow is script → your prior approval → streaming with double checks by the streamer and Japanese backstage staff → post-review. In an emergency we stop the stream immediately and report within 24 hours.
QHow can we test-sell to Indonesia or Vietnam via TikTok LIVE?
With the Sell-First Plan (JPY 450,000, excl. tax, 3 months). Three local live streamers stream 24 TikTok LIVE sessions in total, and we list and run your products on TikTok Shop etc. with small-budget ads. You receive monthly sales reports and a final PMF assessment report.
QHow do we sell Japanese products directly (D2C) in Southeast Asia without an agent?
By selling directly from accounts in your company's name on TikTok Shop, your own EC site, Shopee and others. Verified live streamers with proven identity, track record and character sell in the local language, Japanese backstage staff check every expression, and OMAMORI Support manages daily activity. With no local entity or agent, you move step by step through the 5 steps of overseas expansion, starting from the free JPORTAL and HONNE OF ASIA at JPY 50,000.
QHow do the products cross the sea?
You simply ship to a collection point in Japan. International shipping, import customs, local warehousing and delivery are arranged by us and our partners. In the test phase we use direct cross-border shipping with no inventory risk; for full-scale sales we switch to a local-stock model for faster delivery. Five points — import licensing, labeling, religion, tariffs and item restrictions — are checked in advance for each country.
QIs there a scheme to train local live streamers exclusively for our company?
The Dedicated Class Plan (from JPY 6 million in year one for 100 trainees a year; JPY 300,000/month from year two, excl. tax). We set up your company's dedicated class at our local school ALEAD SCHOOL and train managers, e-commerce sellers and video creators. For 50 active live streamers over 3 years, the estimate is JPY 74.7 million versus JPY 360 million for outsourcing (about 4.8 times less).
QCan we sell cross-border in Southeast Asia using both TikTok Shop and Shopee?
Yes. In the test phase we start with one local marketplace such as TikTok Shop; for full-scale sales we run official local stores on TikTok Shop, Shopee and others.
QWe are not sure our products are suitable.
One product is enough to start. We have experience with beauty devices, cosmetics, daily goods, sweets and food, traditional crafts, local sake and tourism experiences. First, check the reaction of local people with HONNE OF ASIA.