J J-LIVETOKYO

NIPPON BRAND DIVISION ｜ Sales support for Japanese products

MMH JAPAN Inc.　J-Live Division　Nippon Brand Department

No more relying on distributors —
it's time to sell it yourself.

Together with the people of the countries that buy,
cast a spell on Japanese products —
make it together, sell it together!

Want to find out whether your product sells in Asia? You want to expand overseas — but not enough to fly there yet. Then just check one thing first: whether it can sell. Sell it, change it, or stop. Spend the big money only after you have seen that answer.

For Japanese companies hoping to, preparing for, or already expanding overseas. We support D2C sales of Japanese products through Southeast Asian cross-border live commerce (TikTok LIVE operation, TikTok Shop stores). Own your sales channel in six markets — Indonesia, Vietnam, Thailand, the Philippines, South Korea and Japan. No distributor, no travel. The Nippon Brand Department runs it with you.

BEFOREWhy we thought "we can't do this"
  • You need a local entity or distributor first
  • Travel, trade shows and interpreters cost time and money
  • Tens of millions of yen and years — with no idea whether it sells
  • Language, law and religion are unknown; a PR backlash is scary
▶Now
you can!
AFTERSell together, while staying in Japan
  • No entity, no distributor. From JPY 50,000 / one session
  • Zero travel. Local selling pros assess your product on ZOOM
  • Invest step by step, only after you know it sells
  • Law, religion and wording are double-checked by Japanese-speaking staff
See the Nippon Brand Meeting (NBM) Ask for a free consultation
Featured — "Overseas inspection without a passport": the subscription-style Nippon Brand Meeting (NBM), from JPY 50,000 (excl. tax), ZOOM, 2 hours per session, zero travel cost. Start preparing your overseas expansion without leaving Japan.

FEATURED PRODUCT ｜ Featured product — common to Stages 0 and 1 ｜ D2C promotion business

Prepare your overseas expansion from JPY 50,000 — how to have Southeast Asian "buyers" and "selling livers" look at your product, with zero travel
Subscription-style Nippon Brand Meeting (NBM)

Take our products to the world. Have you given up because you think overseas expansion is only for big companies? An overseas inspection without a passport — zero travel cost, all on ZOOM. Together with the local "people we want to buy" and "selling livers", we hold an online meeting on which product to sell and how. In the third session, a local liver sells your product in a live demo, in the local language.Overseas expansion becomes possible for JPY 50,000 (excl. tax).

Image: debating the 4Ps of overseas expansion in a Japanese meeting room
Are you deciding the 4Ps of overseas expansion in Japan?Decide Product, Price, Place and Promotion from real local opinions
Local livers in Southeast Asia giving online feedback
Local dedicated livers give you honest feedback.People we want to buy + selling livers assess your product on screen
From JPY 50,000
Excl. tax, trial single-session ticket
2 hours on ZOOM
2 hours per session. Zero travel, nothing to bring
3 sessions as standard
Three sessions complete the full discussion

Three online meetings turn "maybe" into "we can do this".

1Session 1

Hear the local truth

Hear the honest answers of the "people we want to buy": do they want it, and at what price?

2Session 2

Design the selling approach together

The "selling livers" propose a local commercial plan (pitch, appeal, NG expressions).

3Session 3 ● LIVE

Live demo sale on TikTok Shop

A local liver sells it live in the local language. Watch "the moment it sells" — with a written assessment.

After each session you receive a meeting report and our next proposal. Within your ticket, sessions 4 onward follow the same flow. Three sessions is the standard.

All you choose is the number of sessions — the "nothing-to-bring" plan (2 hours per session, ZOOM, excl. tax)

Trial

1-session ticket

JPY 50,000 excl. tax

Single use only. Just send your plan, images and videos — nothing to bring.

Standard / recommended

3-session ticket

JPY 250,000 approx. JPY 83,000 per session

Three sessions complete the discussion. In session 3, a local liver sells live on TikTok Shop.

Continued

6-session ticket

JPY 350,000 approx. JPY 58,000 per session

For assessing several products or countries.

Annual

12-session ticket

JPY 500,000 approx. JPY 41,000 per session

A monthly regular meeting — one year of working with the local market.

Additional costs: basically zero. If the meeting can be held with data and video, there is no extra charge. If you ship the product to the local market in advance, the actual shipping cost applies. The session-3 live demo sale is carried out on TikTok Shop. The SNS SHOP market of the five target countries totals JPY 30.3 trillion (Indonesia 4.5T / Vietnam 2.5T / Philippines 1.5T / Thailand 3.0T / South Korea 18.8T — about 20 times Japan's 1.5T). The CEO stays in Japan and still reaches the "people who buy" in five countries.

Even deciding to "stop" is a big success at 3 months and JPY 250,000.
Spend the big money only after you have seen the answer. What you keep: meeting reports, our next proposal, the local commercial plan, the live demo recording, a price recommendation and a Go / No-Go assessment.
Months 1–3Assessment via NBM
Months 3–5Test reactions at a local event
Months 6–8The assessed livers run test sales
Months 9–12Train your own sellers in a dedicated class
After 1 yearYour own livers sell your own products

SUMMARY ｜ Key facts

Key facts (NBM in 30 seconds) — for companies hoping to, preparing for, or already expanding overseas

What
The subscription-style Nippon Brand Meeting (NBM) is an "overseas inspection without a passport": zero travel, completed on ZOOM. Local buyers and selling livers look at your product, and in session 3 a local liver sells it in a live demo on TikTok Shop.
For whom
Japanese companies that hope to, are preparing to, or are already expanding overseas. From a single product. SMEs, manufacturers, retailers, local governments and tourism businesses.
Cost
Trial 1-session ticket JPY 50,000 / standard 3-session ticket JPY 250,000 / 6 sessions JPY 350,000 / 12 sessions JPY 500,000 (all excl. tax). Additional costs are basically zero; only actual shipping if you send products to the local market.
Format
ZOOM, 2 hours per session. Nothing-to-bring plan = just send your plan, images and videos. Interpretation and facilitation by us. Target countries: Indonesia, Vietnam, the Philippines, Thailand and South Korea.
What comes next
Stage 0 JJM2026 sponsorship (JPY 500,000–2,000,000) → Stage 1 test sales (Sell-First Plan JPY 450,000) → Stage 2 launch consulting (from JPY 300,000/month; dedicated class from JPY 6,000,000 in year one) → Stage 3 business operation consulting (from JPY 500,000/month). You can stop at any stage; there is no obligation to continue.
Operator
MMH JAPAN Inc., J-Live Division, Nippon Brand Department (Shinto Cine Tower 12F, 2-6-17 Dogenzaka, Shibuya-ku, Tokyo). TikTok agency licences in 5 countries, accredited local schools at 8 sites in 6 countries, 1,646 people trained and placed, business with about 400 Japanese companies. Contact: info@mmhjp.jp

For companies searching for…

"how to start preparing overseas expansion", "cost of overseas expansion for SMEs", "enter Asia on a small scale", "open overseas sales channels without travelling", "TikTok Shop store setup agency Southeast Asia", "Japanese products cross-border EC Indonesia", "overseas expansion without a distributor, D2C" — if a search like this brought you here: overseas expansion is not only for big companies. With no local entity, no distributor and no travel, confirm whether it can sell from a JPY 50,000 NBM, and invest step by step only once you know it sells. That is our answer.

CHAPTER 1 ｜ Empathy — the "walls" of overseas expansion

Is your SME hitting these "walls" in overseas expansion?

Most SMEs considering overseas expansion stop at the same place. You are not alone. The four walls share one cause: the "selling power", the "customers" and the "people" are all outside your company.

"We leave it to a distributor, but nothing comes back to us about who bought what, at what price."1

Handing everything to distributors and wholesalers = a black box

Fees, no control over pricing, no customer data.

"What if we invest in a local entity, ads and logistics first, and then it doesn't sell?"2

High upfront cost and the risk of withdrawal

Investing in an entity, advertising and logistics before knowing whether it sells.

"We hired an influencer and got an extreme promotion that ignored pharmaceutical law and the local religion."3

Three layers of law and regulation, and the risk of backlash

Japan (pharmaceutical, labelling, stealth-marketing rules) × local (advertising, EC, halal) × platform policies.

"Nobody can broadcast with energy in the local language. KOLs are expensive every single time."4

Lack of local talent and operational know-how

Nobody can broadcast with energy in the local language. External KOLs are costly and unsustainable.

The answer is one. Sell directly, without a distributor. Test small, confirm, then invest. Grow your own people.

CHAPTER 2 ｜ The answer — sell "directly" yourself

How to sell Japanese products directly (D2C) in Southeast Asia without a distributor — make it together, sell it together, with the people of the countries that buy.

The secret of the "spell" — multiply Japanese products by "local energy". Sell directly (D2C) without a distributor. Each of the four walls has a concrete answer.

✕ Distributor black box, no data
▶

D2C — sell it yourself

Sell directly on TikTok Shop and your own EC. Follower base and customer lists are your property, stated in the contract.

✕ Big upfront investment, can't withdraw
▶

Stage-gate method

Move to the next investment only after passing a verification gate. Start from JPY 50,000 and choose to "stop" at any stage.

✕ Three layers of law and backlash risk
▶

Governance as standard

Pre-approval of scripts, NG-word management and post-review. Local liver × Japanese-speaking back office as a pair.

✕ No local talent that can sell
▶

Own studio × dedicated livers → in-house

Trained dedicated livers deployed immediately. Later, keep growing your own people in "your dedicated class" at the local school.

MARKET DATA ｜ SNS market size by country

Entering Asia: why Southeast Asia, and why now — cross-border EC and live commerce data for Indonesia, Vietnam, Thailand, the Philippines and South Korea

387 million TikTok users and a JPY 31.8 trillion SNS SHOP market. Into this huge market we have already laid six "stations" and one "railway" (TikTok agency licences × local schools). There is no longer a reason to sell Japanese products only inside Japan.

387 million
TikTok users in our 6 markets
9× Japan's audience
JPY 31.8 trillion
SNS SHOP market (6 markets)
21× Japan's 1.5 trillion
JPY 6.1 trillion
TikTok Shop market (6 markets)
47× Japan's transaction volume

Markets by country — six "stations" seen by volume (users) × purchasing power (SNS SHOP) × energy (tipping)

Station (country)TikTok usersSNS SHOP marketTipping rateindicator of purchase energyAgency
licence		Local school
（ALEAD SCHOOL）
① IndonesiaFlagship / volume hub
180 million
JPY 4.5T
6.0%✓✓ Own school
② VietnamGen-Z / cross-border EC hub
65 million
JPY 2.5T
5.0%✓✓ Satellite school
③ PhilippinesVolume / 2nd hub
49 million
JPY 1.5T
5.5%✓✓ Satellite school
④ ThailandBrand deals / high-ticket hub
34 million
JPY 3.0T
4.5%✓Local partner
⑤ South KoreaHigh-end / beauty hub
16.96 million
JPY 18.8T
5.5%✓Local partner
Total (6 markets)387 millionJPY 31.8 trillion5 Asian markets 4.5–6%5 countries obtained8 sites in 6 countries
▲ Inbound line　Asia → JapanLocal livers, viewers and purchasing power gather toward Japanese products
▼ Outbound line　Japan → AsiaYour products, tourism and brand meet the local "honest voice"

※ Market figures are approximations based on our internal "J-Live business overview" and public statistics (2024–25). Tipping rate = rough share of viewers who pay or purchase during live streams. Malaysia, Nepal, Bangladesh etc. to follow.

Menu by country: Indonesia cross-border EC / TikTok Shop store setup; Vietnam live commerce; Thailand TikTok Shop stores / brand deals; Philippines cross-border marketing; South Korea live commerce support. Listing agency for TikTok Shop + Shopee, small-lot cross-border logistics and local-inventory D2C also available.

TikTok agency licences in 5 countriesLocal school network: 8 sites in 6 countries1,646 people trained and placedOwn studios × dedicated liversBusiness with about 400 Japanese companies

We don’t stop at awareness. One service, all the way to the purchase.

One-stop: from production, casting and operation to analysing and improving TikTok Shop sales data.

CHAPTER 3 ｜ Choose — 4 stages (stage-gate method)

Overseas expansion cost, step by step — the stage-gate approach. Start small, grow big. Stop whenever you want.

The rule: no big spend at the start. Each time a gate is passed, investment and commitment step up. Use each stage as a package or single products as options. No obligation to continue.

Stage 0Opportunity discovery｜2–5 months
Stage 1Entry｜from 3 months
Stage 2Growth｜annual contract
Stage 3Establishment｜annual contract

0Stage 0: Go / No-Go decision support (opportunity discovery)JPY 500,000–2,000,000｜3 JJM2026 sponsorship plans｜2–5 months

PurposeConfirm reactions and "energy" at a local event, and decide whether to enter.
Products① Event participation (JJM2026: sampling, sales and tastings for 40,000 visitors) / ② Account acquisition (4,000 SNS accounts of Japan-loving Gen-Z = lead assets worth JPY 1.2–2.0 million in ad-equivalent value).
GateSolid on-the-ground response, and a "Go" decision by management.

1Stage 1: preparation support (entry)From JPY 450,000｜Sell-First Plan, 3 months (regular: JPY 500,000–1,000,000/month + performance fee)

PurposeProve "does it really sell?" with the minimum setup.
Products① Product planning (reflect local consumers' and livers' voices in the plan, specs and packaging) / ② Promotion analysis (appeal, price, CVR) / ③ Test sales (24 live streams, EC listing, small ads, PMF report) / ④ Cross-border logistics (shipping, customs, local warehouse, partner arrangements).
GateProve PMF (product–market fit) with real sales data and customer feedback.

2Stage 2: launch consulting (growth)From JPY 300,000/month｜dedicated class from JPY 6,000,000 in year one｜annual contract

PurposeBuild the "selling machine" locally.
Products① Local entity setup support (incorporation, local partners, licences) / ② Local sales & logistics setup (EC, warehouse, payment, delivery) / ③ Local school setup (your dedicated class inside ALEAD SCHOOL, 100 own livers trained per year).
GateLocal sales, logistics and people all start running in-house.

3Stage 3: business operation consulting (establishment)From JPY 500,000/month｜liver provision from JPY 50,000/month｜school operation from JPY 300,000/month｜performance fee / JV negotiable

PurposeRun and grow the machine you built.
Products① Sales & logistics operation (one-stop streaming, EC and logistics with weekly/monthly reports) / ② Liver provision (trained livers from our studio, deployed immediately) / ③ Local school operation (dedicated class from year two, talent referrals).
Gate(Goal) A sustainable, self-standing business ecosystem in the local market.
Featured: subscription-style Nippon Brand Meeting (NBM) (common to Stages 0 and 1)Meet the local "people we want to buy" and "selling livers" on ZOOM while staying in Japan. In session 3 a local liver sells live on TikTok Shop. Trial 1-session ticket from JPY 50,000 / standard 3-session ticket JPY 250,000 (excl. tax).See details ▶

※ From Stages 0–1 we build relationships with local partner candidates (hotels, malls etc.) in parallel, preparing early for Stage 3. All amounts excl. tax and approximate. Ad spend, product cost, shipping and customs are extra.

THE ENGINE ｜ The three-category concept

One engine, three markets.

Our own studios in Southeast Asia and local streamers fluent in Japanese. This single engine connects simultaneously to three outlets: the Japanese market, the Southeast Asian market, and tourism · inbound.

Our own studio × local streamers From our own studios in Southeast Asia, bilingual streamers fluent in Japanese go live. Volume · tempo = local Quality · precision = Japanese MC A Japanese market To consumers in Japan B SEA market Japanese products into SEA C Tourism · Inbound Regional “experiences”
A

Japanese market

A market where products are “discovered and bought” through short videos and the Shop tab. A high-quality live demo awakens the feeling of “I want to try that · I want that.”

Maximize CVR
B

Southeast Asian market

A market where live commerce is already part of everyday life. In the local language and with local trends, “I want that” becomes a sale on the spot.

Awareness × instant purchase
C

Tourism · Inbound

Local streamers introduce regional sights and specialty products in real time. “I want to go there · I want to buy that” is acted on immediately.

Visits × sales

CATEGORY A ｜ For the Japanese market

A

Japanese market: selling to consumers in Japan

Demonstration creates "discovery purchases"
Maximize CVR

Japan is a "find it and buy it" market of short videos and Shop tabs. High-quality demonstration lives trigger "I want to try that".

● LIVE Image: beauty appliance demo stream
Case 1

Live demos of beauty appliances

LiverBilingual livers fluent in Japanese
ProductsHair dryers, facial devices, cooking appliances etc.
FormatBefore/after demos + instant answers to usage questions → close
EffectTrigger "I want to try it" for high-ticket appliances and maximise CVR
● 2.3k Image: product comparison live
Case 2

Comparing everyday products (paired live)

LiverLocal liver × Japanese MC
ProductsDetergents, kitchen goods, storage items etc.
FormatThe MC adds nuance on texture and scent while the liver keeps the pace
EffectReduce language risk while extending watch time and browsing
● LIVE Image: long late-night stream
Case 3

Long late-night live streams

LiverRotating team of several livers
ProductsEveryday and food repeat items
Format3–4 hours after housework and bedtime, with the same products shown repeatedly
EffectUse local labour cost advantages to maximise exposure at low cost

CATEGORY B ｜ For Southeast Asian markets

B

Southeast Asian markets: selling Japanese products into SEA

Live energy creates "impulse purchases"
Awareness × instant purchase

A market where live commerce is already part of everyday life. In the local language and with local trends, “I want that” becomes a sale on the spot.

Image: live introduction of Japanese cosmetics Image: Japanese cosmetics live
Case 1

Japanese cosmetics × local KOLs

LiverInfluential local KOLs
ProductsSkincare, make-up
FormatLocal language and trends + "popular in Japan" up front
EffectAwareness and instant purchase at the same time
Image: snack and food tasting live Image: tasting live
Case 2

Taste-test lives for snacks and food

LiverQuick-reaction livers
ProductsSnacks, instant food, seasonings
FormatTaste on the spot, countdown sales tied to expiry dates and delivery terms
EffectMass-produce impulse purchases of low-ticket items
● LIVE Image: craft storytelling stream
Case 3

Storytelling lives for traditional crafts and local products

LiverTrust-building livers
ProductsCrafts, local sake, high-ticket gifts
FormatTranslate and explain the artisan and region as a "story"
EffectUnderstand the value of high-ticket goods → convinced purchase

CATEGORY C ｜ Tourism & inbound

C

Tourism & inbound: selling "experiences"

Deliver the "still-unknown Japan" from a local point of view
Visits × sales

Local livers present regional destinations and specialties in real time, turning "I want to go / buy" into action on the spot.

Image: live tour of a tourist spot Image: live from a tourist spot
Case 1

Live tours of tourist destinations

LiverLocal-language guide-type livers
TargetsDestinations, hot springs, regional food, experiences
FormatLive link between the local studio and the destination, guided from a "do I really want to go?" point of view
EffectConnect directly to tour bookings and specialty purchases
● LIVE Image: direct-from-producer specialty live
Case 2

Specialty lives direct from the producer

LiverLocal-language liver × producer
TargetsRegional specialties, food, produce
FormatLive from the production site; run tourism and sales at the same time
EffectRegional awareness and direct sales together

Operating principle — Japanese quality × local energy

In every category the standard is a pair: local liver (volume, pace) × Japanese MC / back office (quality, accuracy) — Japanese quality and local energy at once.

Local liver Volume · pace · energy × Japanese MC / back office Quality · accuracy · trust Result = Sales

※ Cases can be combined across categories. We propose the best setup for your product and goal.

PRODUCT LINEUP ｜ Nippon Brand Department product line-up

Products and pricing for opening overseas sales channels — 5 supports, 14 products. Start with whatever fits "your company today".

Use each stage as a package or single products as options. Start with one, and move to the next stage once you pass the gate. No obligation to continue. All amounts excl. tax and approximate; quoted individually by product, country and setup.

FeaturedCommon to Stages 0 & 1
From JPY 50,000
Subscription-style Nippon Brand Meeting (NBM)｜ZOOM, 2h per session

Trial 1 session JPY 50,000 / standard 3 sessions JPY 250,000
6 sessions JPY 350,000 / 12 sessions JPY 500,000

Stage 0Go / No-Go decision support
JPY 500,000–2,000,000
2–5 months

① Event participation (3 JJM2026 plans)
② Account acquisition (4,000)

Stage 1Preparation support
From JPY 450,000
Sell-First Plan, 3 months

① Product planning ② Promotion analysis
③ Test sales ④ Cross-border logistics

Stage 2Launch consulting
From JPY 300,000/month
Launch support, annual contract

① Local entity setup ② Local sales & logistics setup
③ Local school setup (from JPY 6,000,000 in year one)

Stage 3Business operation consulting
From JPY 500,000/month
Business support, annual contract

① Sales & logistics operation ② Liver provision (from JPY 50,000/month)
③ Local school operation (from JPY 300,000/month)

14 products — price list by stage

StageProductsDescriptionPrice (excl. tax)
FeaturedNBM trial 1-session ticketSubscription-style Nippon Brand Meeting (NBM). ZOOM, 2 hours. Nothing-to-bring plan: just send your plan, images and videos. Single use onlyJPY 50,000
FeaturedNBM session tickets (3 / 6 / 12)The standard 3-session ticket completes the discussion; in session 3 a local liver sells live on TikTok Shop (with assessment). Extra cost basically zero (only shipping if you send products)JPY 250,000 / 350,000 / 500,000
Stage 0Event participationSampling, sales and tastings at JJM2026 (40,000 visitors). Light / Standard / Premium plansJPY 500,000 / 1,000,000 / 2,000,000
Stage 0Account acquisitionAcquire 4,000 SNS accounts of Japan-loving Gen-Z. Lead assets worth JPY 1.2–2.0 million in ad-equivalent valueIncluded in event participation
Stage 1Product planningReflect local consumers' and livers' voices in local plans, specs and packagingQuoted individually
Stage 1Promotion analysisAnalyse appeal, price and CVR to design a selling approach that lands locallyQuoted individually
Stage 1Test sales24 live streams, EC listing, small ads, PMF report (Sell-First Plan)From JPY 450,000
Stage 1Cross-border logisticsGuidance and arrangement of shipping, customs, local warehouses and partnersQuoted individually
Stage 2Local entity setup supportSupport for incorporation, local partners and licencesFrom JPY 300,000/month
Stage 2Local sales & logistics setupSet up local EC, warehouse, payment and deliveryFrom JPY 300,000/month
Stage 2Local school setupYour dedicated class inside ALEAD SCHOOL. 100 own livers trained per yearFrom JPY 6,000,000 in year one
Stage 3Sales & logistics operationOne-stop operation of streaming, EC and logistics. Weekly and monthly reportsFrom JPY 500,000/month
Stage 3Liver provisionTrained livers from our own studio, deployed immediatelyFrom JPY 50,000/month
Stage 3Local school operationDedicated class operation from year two, talent referralsFrom JPY 300,000/month

※ Every product can also be used on its own as an option. Volume discounts for simultaneous roll-outs in several countries or with several products.

Stage 0

Stage 0 Go / No-Go decision support — ① event participation ② account acquisition (3 JJM2026 sponsorship plans)

Local young people gathered in front of the booth at Jak-Japan Matsuri
About 40,000 visitors in two days.The crowd in front of the booth — 80% are Gen-Z aged 15–25 (past event, actual photo)
Japanese cultural programmes such as mikoshi (past event, actual photo)
Japanese cultural programmes such as mikoshi (past event, actual photo)
Main stage (past event, actual photo)
Main stage (past event, actual photo)
The Japanese culture area of the venue. Our 7×7 m booth is in a prime location. An official stage backed by the embassy and provincial government and sponsored by Toyota, JAL, Ajinomoto and other major Japanese companies (past event, actual photo)
The Japanese culture area of the venue. Our 7×7 m booth is in a prime location. An official stage backed by the embassy and provincial government and sponsored by Toyota, JAL, Ajinomoto and other major Japanese companies (past event, actual photo)

Use Jakarta's largest Japanese festival, "Jak-Japan Matsuri 2026" (31 Oct–1 Nov, about 40,000 visitors). Rather than the booth itself, the minimum-risk goal is "acquiring the SNS accounts of Japan-loving local Gen-Z (target 4,000)". At CPA JPY 300–500 that is worth JPY 1.2–2.0 million in ad-equivalent value — the cost-effectiveness baseline for internal approval.

LIGHT

Light Plan

JPY 500,000 / 2 months

Lead acquisition and sampling. You only provide samples and voting material. The local team handles everything: engaging visitors at the booth, acquiring the 4,000 target SNS accounts, and TikTok live PR by our livers.

STANDARD

Standard Plan

JPY 1,000,000 / 4 months

Test marketing and real sales. Everything in Light, plus sales, tastings and trials in the 7×7 m booth. We help assign interpreters and staff, and collect and report field data on sales and surveys.

PREMIUM

Premium Plan

JPY 2,000,000 / 5 months

Full branding linked to the "reverse tournament": collaboration streams with top local KOLs, inviting the tournament winner to Japan (year-end), and filming a visit to your store, broadcast to the local market (with secondary-use rights).

Monthly equivalent: Light JPY 250,000 / Standard JPY 250,000 / Premium JPY 400,000 (excl. tax). Costs can be spread as a mid-term project; timing of each measure is adjustable.

Stage 1

How to test-sell into Indonesia and Vietnam with TikTok LIVE — preparation support ③ test sales: the "Sell-First Plan", JPY 450,000 for 3 months

Local young people buying while watching a TikTok Shop live stream (image)
Local livers sell to local "buyers".Real sales on TikTok Shop — we judge "does it really sell?" with data (image)
Live streaming in the local language — buy on the spot (image)
Live streaming in the local language — buy on the spot (image)
TikTok Shop — the main arena of overseas live commerce (image)
TikTok Shop — the main arena of overseas live commerce (image)
LIVE Shopping / Shoppable Video / Store — three paths from "watching" to "buying" (TikTok Shop, image)
LIVE Shopping / Shoppable Video / Store — three paths from "watching" to "buying" (TikTok Shop, image)

For companies that would rather sell for real than commission market research. The livers assessed in your meetings become your sellers. An "entry plan" that proves "does it really sell?" with the minimum setup and leads to the next stage (regular plan from JPY 500,000/month).

JPY 450,000
Fixed fee (excl. tax), 3 months / JPY 150,000 per month
24 streams
Live streams (480+ minutes total) / about JPY 18,750 per stream
10%
Performance fee (on real sales) / all passed on to the livers
Compared with outsourcing the same scope
ItemOutsourced at market ratesThis plan
24 live streams (individual micro-influencer bookings)JPY 50,000 × 24 = from JPY 1,200,000Included
EC mall listing and operation (3 months)JPY 100,000–300,000/month × 3 = JPY 300,000–900,000Included
Small ad operation (3 months)Fee from JPY 50,000/month × 3 = from JPY 150,000Included
Monthly reports, sales analysis, PMF assessmentIncluded in production fee or extraIncluded
TotalFrom JPY 1,650,000JPY 450,000
Even against the cheapest outside option, run your entry test at about one third or less of the cost.

Scope

  • 3 months: 2 weeks design + 2 months streaming and EC operation + 2 weeks review and report
  • 2–3 products × 3 local livers with different appeal types (from our studio, trained)
  • Listing and operation on one major local mall such as TikTok Shop / small digital ad operation
  • Monthly sales and CVR reports + final "PMF assessment" report (with next-stage recommendation)

Three options after this plan

  • Continue A: move to the regular Stage 1 plan (JPY 500,000–1,000,000/month + 10–20% performance fee) and scale streaming and ads
  • Continue B: with PMF proven, move directly to Stage 2 (localisation and owned channel build)
  • Stop: end with this plan — sales, CVR and messaging data remain your asset

Two-step payment (JPY 350,000 at order / JPY 100,000 on completion, excl. tax). Ad spend, product cost, shipping and customs are not included. Market rates are our own estimates as of 2026.

Stage 2 – Stage 3

Now you know it sells. Next: build the "selling machine" locally. — Launch consulting (from JPY 300,000/month) / business operation consulting (from JPY 500,000/month)

Run sales in six countries while staying in Japan. Set up, run and grow the three pillars — local entity, logistics and people. That support is our Stage 2 and Stage 3 consulting.

A businessperson managing overseas sales in front of a world-map dashboard (image)
Run sales in six countries while staying in Japan.Set up, run and grow the local entity, logistics and people (image)
Map of ASEAN member states with flags
ASEAN — local schools at 8 sites in 6 countries, TikTok agency licences in 5 countries
Map of transport routes from Japan to Asian cities
From Japan to Asian cities — the cross-border logistics network
A woman serving customers with a terminal in an Indonesian store (image)
To the local customer's hands — sell, deliver, keep going.Connect store, EC and LIVE and put down roots locally (image)

Stage 2｜Launch consulting — from JPY 300,000/month (launch support, annual contract)

For companies that say "we know it sells; now we want a local selling machine".

  • ① Local entity setup support (from JPY 300,000/month)Support for incorporation, local partners and licences (BPOM, halal etc.). Lawyers and local accounting firms as intermediaries
  • ② Local sales & logistics setup (from JPY 300,000/month)Set up EC (TikTok Shop, Shopee), import customs, local warehouse, payment and delivery. From direct shipping to local inventory
  • ③ Local school setup (from JPY 6,000,000 in year one)Your dedicated class inside ALEAD SCHOOL. 100 own livers, managers and video creators trained per year

Gate (condition to proceed): local sales, logistics and people all start running in-house.

Stage 3｜Business operation consulting — from JPY 500,000/month (business support, annual contract)

For companies that say "run the machine we built for us".

  • ① Sales & logistics operation (from JPY 500,000/month)One-stop operation of streaming, EC, logistics and returns. Weekly flash reports, monthly sales reports, quarterly strategy reviews
  • ② Liver provision (from JPY 50,000/month)Trained livers from our own studio, deployed immediately. Local liver × Japanese-speaking back office as a pair keeps backlash and legal risk minimal
  • ③ Local school operation (from JPY 300,000/month)Dedicated class operation from year two, graduates' dedicated streaming, talent referrals. Transfer to your local entity (BOT) also possible once mature

Goal: a sustainable, self-standing business ecosystem in the local market.

Months 9–12Set up entity, logistics and people (from JPY 300,000/month)
After 1 yearFull-scale sales START (from JPY 500,000/month)
Year 2 onwardDedicated-class livers sell your products

So even a small company need not be afraid. Stop at any time (no obligation to continue) / data belongs to you (stated in the contract) / backlash and legal risk double-checked (script approval → stream → post-review) / flexible contract forms to suit the business phase, including investment, revenue share and JV. All amounts excl. tax and approximate. Ad spend, product cost, shipping, customs and incorporation costs are extra. Photos and diagrams are illustrative.

Stage 2 – Stage 3

The scheme for training local livers for your exclusive use and bringing them in-house — the "Dedicated Class Plan", from JPY 6,000,000 (local school setup → local school operation)

Students in a lesson at an ALEAD SCHOOL classroom
Learning Japanese and "how to sell" in the local school classroom.A lesson at ALEAD SCHOOL (Indonesia, actual photo)
Local school building (actual photo)
Local school building (actual photo)
Students aiming to work in Japan (actual photo)
Students aiming to work in Japan (actual photo)
Online lesson by a Japanese instructor (actual photo)
Online lesson by a Japanese instructor (actual photo)

[Context]In Southeast Asia the SNS market has grown to several times Japan's size, while fraud, false advertising and misuse of names involving SNS influencers keep occurring — and many Japanese companies have been caught up in them.
[Why we founded it]Rather than keep outsourcing, train and sell yourself. Selling on TikTok needs managers who understand Japanese-style management, e-commercers who communicate correctly, and creators who make promotional videos. This in-house plan opens your dedicated class inside an operating local school (ALEAD SCHOOL) and keeps training the people essential for selling on SNS. Because it sits inside an operating site holding LPK (vocational training) and sending-organisation (SO) accreditation, there is no risk of obtaining new accreditation.

JPY 6,000,000
Year one (excl. tax), 100 people per year / 1 lot
JPY 300,000/month
From year two, operating cost only
In-house
No more outsourcing of streaming
3-year cost comparison (for internal approval) — 50 active liversTotal (excl. tax)
② 50 external livers (JPY 200,000/month each + 10% performance fee): JPY 120M in year 1 / 120M in year 2 / 120M in year 3JPY 360,000,000
① 50 school livers (dedicated class: JPY 40,000/month each + 2.5% performance fee): year 1 JPY 19.5M (entry fee 6M + transfer fee 1.5M + pay) / years 2–3 JPY 27.6M eachJPY 74,700,000
Over three years: a difference of about JPY 285.3 million (about 4.8×). At JPY 50 million monthly sales the performance-fee difference alone is JPY 45 million a year. People, accounts and customer data all become your assets.
Course AManagerLead e-commercer

Japanese-style management, KPIs, shifts, control of NG expressions

Course BE-commercerA liver who communicates correctly

LIVE and live-commerce practice, product knowledge, zero NG expressions

Course CVideo creatorProducing promotional videos

Shooting, editing, volume workflow, account operation, reporting

Together they form "your sales team for one country", working on your TikTok Shop and Shopee accounts. One class = 100 students. Curriculum pillars: ① Japanese ethics (MICHIKO 33, the Ten Articles of the Liver Way) ② brand studies and product knowledge ③ streaming and production skills (supervised by J-LIVE) ④ Japanese-style management. Certified through WAC-SP evaluation (white belt: knowledge / colour belt: action / black belt: spirit), with certificates signed by Japanese instructors.

The three roles we train, and the pillars of the curriculum

  • Manager (lead e-commercer), e-commercer (liver who communicates correctly) and video creator — three in one as "your sales team for one country"
  • A curriculum guideline per company (class): ① Japanese ethics (foundation) ② brand studies and product knowledge ③ streaming and production skills ④ Japanese-style management
  • Certified through WAC-SP evaluation (white belt: knowledge / colour belt: action / black belt: spirit) and a streaming test. Certificates signed by Japanese instructors

Legality and development options

  • Work in Japan is designed under lawful schemes by residence status — technical intern training, specified skilled worker, engineer/specialist visas etc.
  • Early termination and refund terms written into the contract (lawyer and local accounting firm as intermediaries / local funds managed from Japan)
  • BOT (Build → Operate → Transfer): the trained organisation can be transferred to your local entity once mature

Included: dedicated class setup / curriculum development for your products / online lessons by Japanese instructors / student recruitment and selection / licences and contracts. Travel and advertising costs are extra and excl. tax. Pay, external rates and transfer fees are illustrative estimates based on general levels (3 ready-trained transfers; year one calculated at 6 months average activity). Located inside an LPK / sending-organisation (SO) accredited site. Roll-out takes about a year (contract and design 1–3 months → student recruitment 2–4 months → training and test streams 4–9 months → dedicated streaming and talent referrals from month 10).

※ All amounts excl. tax and approximate. Ad spend, product cost, shipping and customs are extra. Typical accounting treatment: streaming and promotion → advertising expense / dedicated class (training) → education or outsourcing expense (please confirm with your accountant or auditor). Master agreement + statements of work (SOW), with milestone-based payment. Enterprise annual contracts include a dedicated account manager / consolidated management of several countries and brands / volume discounts / priority access to local event sponsorships such as JJM2026. Investment, revenue share and JV formation can also be discussed.

CROSS-BORDER LOGISTICS ｜ Cross-border logistics — how products cross the sea

Small-lot cross-border logistics and local-inventory D2C — from a warehouse in Japan to the customer's hands.

Cross-border logistics has four legs: dispatch, international transport, customs (duties) and local delivery. We switch from direct shipping to local inventory as the stage progresses. We and our partners arrange it; you just send goods to a collection point in Japan.

③ International transportCourier / international post / air and sea freight
④ Import customsDuties, VAT, licence checks / import agent and partners
⑤ Local warehouseStorage and picking (local-inventory model)
⑥ DeliveryLast mile → customer

Your cost

  • Product cost, domestic and international shipping, duties etc.

Arranged by us and partners

  • Transport, customs documents, local warehouse, delivery and returns (costs estimated and agreed in advance)

Small lots — two logistics models used by stage

A　Cross-border direct shipping (small lot)Stages 0–1｜for testing

Warehouse in Japan ▶ international post / courier per order ▶ local customer

  • ◎ No inventory risk; start right away in small quantities
  • ◎ From a single item (ideal for samples and test sales)
  • △ High shipping cost per item; delivery takes days
  • △ Cross-border EC rules are tightening (platform restrictions apply)

B　Local inventory (bulk export)Stage 2 onward｜for full-scale sales

Warehouse in Japan ▶ bulk export, customs and duties ▶ local warehouse ▶ next-day delivery

  • ◎ Fast delivery and low shipping per item = higher CVR
  • ◎ Operate officially as a local store on TikTok Shop, Shopee etc.
  • △ Needs an importer (local entity or import agent) and licences
  • △ Holding stock = narrow down best-sellers from real sales data first

By country — a country that buys is not always a country you can ship to. Five checks in advance

Import licences

Registration for cosmetics, food and appliances (e.g. Indonesia BPOM)

Labelling

Local-language labels, ingredient lists, expiry date rules

Religion & culture

Halal compliance (mandatory for cosmetics in Indonesia from Oct 2026)

Duties & VAT

Rates and exemptions vary by country, item and value. Design DDP / DDU

Item restrictions

Limits by transport mode for liquids, batteries, food etc. Quantity caps

5 countries covered: Indonesia, Vietnam, Thailand, the Philippines, South KoreaWe work with local schools and partners in each country (import agents, warehouses, delivery) to check requirements in advance. Start with items that clear customs easily, such as devices, before high-risk categories.

※ Logistics, customs, duties and licence costs are extra. Regulations change, so after contracting we check the target products and specifications (including local sales requirements) individually. Supported through preparation ④ cross-border logistics / launch consulting ② local sales & logistics setup.

STRENGTHS & EFFECT ｜ Why us, and the impact

Why clients choose us, and what to expect

We don’t stop at awareness. From production · casting · operations through to analyzing and improving actual sales data on TikTok Shop — one service, all the way to the purchase.

3 reasons clients choose J-LIVE

High quality × low cost

An offshore setup avoids the high production costs of Japan and the quality risk of outsourcing everything.

Our own studio × a professional team

Trained exclusive streamers and a staff team can be deployed immediately.

Visible sales data

We don’t stop at views — purchases and CVR are visible, and improved.

What you can expect

Wider awareness

Discovery reach puts a spotlight on products and regions that are not yet known.

Higher purchases · CVR

A demo plus a two-tap purchase — watching converts directly into sales.

Lower inventory risk

Start with a test live stream and scale up gradually while watching the data.

We don’t stop at awareness. One service, all the way to the purchase.

From production, casting and running the live stream through to analyzing and improving actual sales data on TikTok Shop, we handle it all as one service. Your risk is reduced, and you can focus on results.

HOW TO START ｜ How to start

Let's start with a single product.

STEP 01

Select the product

Fix the goal and product

STEP 02

Script & casting

Write the script + cast

STEP 03

Live demo

Stream from the studio

STEP 04

Buy & improve

CVR analysis → improve next time

"How would our product do in Asia?" — if that thought has crossed your mind, let's find out together, starting there.

Test your product's suitability for live and its real sales data while keeping inventory and budget risk low. For internal approval we provide accounting guidance (streaming and promotion → advertising expense / dedicated class → education or outsourcing expense), cost-effectiveness evidence (quantitative reports of sales, CVR and ad-equivalent value at each stage) and contract terms (master agreement + SOW, milestone-based payments).

GOVERNANCE & OPERATION ｜ Compliance, brand safety and operations

Governance that protects your brand.

Cross-border live commerce meets regulation on three levels: Japan, the local market and the platform. Our operating framework comes as standard, and we agree in advance who is responsible for what and how.

Three layers of regulatory response

Japanese regulation

  • Premiums and Representations Act: removing misleading superiority or advantage claims
  • Stealth-marketing rules (in force since 2023): clear PR labelling
  • Pharmaceutical and Medical Device Act: claims for cosmetics and health foods checked at script stage

Local regulation and practice

  • Care for each country's advertising and e-commerce rules
  • Religious and cultural practice, including halal requirements
  • Customs, labelling and sales permits confirmed in advance with partners

Platform policy

  • Compliance with TikTok terms of service and commerce policy
  • Licensed operation — agency licences held in five countries
  • Advance screening for prohibited and restricted goods

Brand safety — the standard streaming flow (nothing airs without your approval)

1. ScriptClaims and banned words managed as a list
2. Your approvalScript and product copy reviewed in advance
3. BroadcastTrained streamer plus a producer double-check
4. Post reviewArchive reviewed and fed into the next stream

If an incident occurs: streaming stops immediately, we report within 24 hours, then submit a root-cause analysis and prevention plan.

Reporting, service levels (SLA) and information management

WeeklyFlash report on streaming activity (number of streams, viewership, sales summary)
MonthlySales report including GMV, CVR and audience analysis, plus a regular online review meeting
QuarterlyStrategic review, including Go / No-Go material for the next stage and improvement proposals
EnquiriesFirst response from your dedicated contact within one business day as a rule
Missed streamsIf a stream cannot run for reasons such as streamer availability, a replacement stream is scheduled (stated in the contract)

Information management and contracts

  • An NDA is signed when discussions begin; product, sales and strategic information is handled strictly
  • Master agreement plus individual SOWs, with anti-social forces, early termination and cost settlement clauses as standard

Data ownership and quality control

  • The contract states explicitly that follower base, customer lists and other data obtained through streams and campaigns belong to you
  • Training, assessment and certification under our own WAC and MICHIKO 33 quality standards; rehearsals are mandatory for first streams and new products

Personal data: handled with regard to Japan's APPI and the data protection laws of each market, such as Indonesia's PDP Act. The operating structure is a single point of contact in Japanese — your company (brand management, product supply, final script approval) ⇄ J-LIVE TOKYO in Japan (dedicated account manager, planning, script design, quality control, reporting, compliance checks) ⇄ local teams in six countries (own studios, in-house streamers, production staff, local schools). Detailed SLA levels are fixed in the individual SOW.

FAQ ｜ FAQ

Frequently asked questions about Southeast Asian cross-border live commerce and TikTok LIVE operation

Questions we hear most often at the consideration stage. Anything not covered here — please ask via the inquiry form.

QWhere should we start when preparing for overseas expansion?

By confirming whether it can sell. If your SME is hoping to or preparing to expand overseas, before a local entity, a distributor or travel, have local buyers and selling livers look at your product in the JPY 50,000 (excl. tax) subscription-style Nippon Brand Meeting (NBM). Sell it, change it, or stop — spending the big money can wait until you have seen that answer.

QHow much does overseas expansion cost?

In our stage-gate approach the cost rises stage by stage: NBM trial 1-session ticket JPY 50,000 → JJM2026 sponsorship (local event) JPY 500,000–2,000,000 → test sales (Sell-First Plan) JPY 450,000 → launch consulting from JPY 300,000/month (dedicated class from JPY 6,000,000 in year one) → business operation consulting from JPY 500,000/month. You can stop at any stage; there is no obligation to continue. All amounts excl. tax; ad spend, product cost, shipping and customs are extra.

QWhat is the NBM (Nippon Brand Meeting)?

A subscription-style online overseas inspection service provided by the Nippon Brand Department of MMH JAPAN Inc. No passport, zero travel cost, all on ZOOM. In 2-hour meetings with the local "people we want to buy" and "selling livers" you decide which product to sell and how; in session 3 a local liver sells your product live on TikTok Shop in the local language. Nothing-to-bring plan (just send your plan, images and videos): trial 1-session ticket JPY 50,000, standard 3-session ticket JPY 250,000, 6 sessions JPY 350,000, 12 sessions JPY 500,000 (excl. tax). Target countries: Indonesia, Vietnam, the Philippines, Thailand and South Korea.

QWhat is the smallest way to start?

The featured subscription-style Nippon Brand Meeting (NBM) starts from a trial 1-session ticket at JPY 50,000 (excl. tax, ZOOM, 2 hours, zero travel). The standard 3-session ticket is JPY 250,000; 6 sessions JPY 350,000; 12 sessions JPY 500,000. The Sell-First test sales plan is JPY 450,000 (3 months, 24 live streams), and the JJM2026 Light sponsorship plan is JPY 500,000 for 2 months. None obliges you to continue; you can stop after that stage.

QWhich countries do you cover?

Six: Japan, Indonesia, Vietnam, Thailand, the Philippines and South Korea. We hold TikTok agency licences in Indonesia, Vietnam, Thailand, the Philippines and South Korea, and operate a local school network of 8 sites in 6 countries.

QCan everything be handled in Japanese?

Yes. A dedicated account manager in Japan is your single point of contact, handling planning, scripting, quality control, reporting and legal checks in Japanese. Coordination with local teams is absorbed on the Japan side.

QHow do you handle pharmaceutical, labelling and stealth-marketing rules?

Claims and NG words are managed as lists at the script stage and nothing streams without your prior approval. Cosmetics and health foods are checked against pharmaceutical law, and PR disclosure is enforced. After streaming we review the archive and reflect it in the next stream.

QWho owns the followers and customer data we acquire?

You do. The contract states that follower bases, customer lists and other data acquired through streams and campaigns belong to you. Even if you change livers or accounts, the assets stay with you.

QHow are results measured and reported?

We go beyond views to GMV, CVR and ad-equivalent value in quantitative reports: weekly flash reports, monthly sales reports with an online review meeting, and quarterly strategy reviews including Go / No-Go material for the next stage.

QCan we bring this in-house?

Yes. The Dedicated Class Plan opens your own class inside a local school (ALEAD SCHOOL) and trains about 100 dedicated streaming staff a year (from JPY 6,000,000 in year one / JPY 300,000 per month from year two). A BOT design that transfers the organisation to your local entity once mature is also possible.

QWe are not sure our product suits this.

Starting with one product is fine. We have experience with beauty appliances, cosmetics, daily goods, snacks and food, traditional crafts, local sake and tourism experiences. In the subscription-style Nippon Brand Meeting (NBM), local "people we want to buy" and "selling livers" assess whether they want it, at what price, and what holds them back; in session 3 a local liver sells it live on TikTok Shop and you receive a written assessment.

QHow do the products cross the sea?

You just send goods to a collection point in Japan. We and our partners arrange international transport, import customs, local warehousing and delivery. Stages 0–1 use inventory-free direct shipping (small lot); from Stage 2 we switch to local inventory (bulk export), which is faster and lifts CVR. Import licences, labelling, religion, duties and item restrictions are checked per country after contracting.

QHow do you sell Japanese products directly (D2C) in Southeast Asia without a distributor?

By selling from accounts in your own name on local marketplaces such as TikTok Shop, your own EC and Shopee. Local livers from our Southeast Asian studios sell live in the local language while Japanese-speaking back-office staff double-check legal and wording issues. Follower bases and customer lists belong to you by contract. Without a local entity or distributor, you progress stage by stage: the subscription-style Nippon Brand Meeting (NBM) from JPY 50,000 → JPY 450,000 test sales → local-inventory D2C. Six countries: Indonesia, Vietnam, Thailand, the Philippines, South Korea and Japan.

QHow can we test-sell into Indonesia or Vietnam using TikTok LIVE?

With the Sell-First Plan (JPY 450,000 excl. tax, 3 months). Three local livers with different appeal types stream 2–3 products 24 times on TikTok LIVE; we handle listing and operation on one local mall such as TikTok Shop plus small ad operation. You receive monthly sales and CVR reports and a final PMF assessment report. TikTok agency licences held in Indonesia, Vietnam, Thailand, the Philippines and South Korea.

QHow can local Southeast Asian consumers assess our product with zero travel and a small budget?

Use the featured subscription-style Nippon Brand Meeting (NBM) (trial 1-session ticket from JPY 50,000, excl. tax, ZOOM, 2 hours). While the CEO and planners stay in Japan, we run online meetings with the local "people we want to buy" and "selling livers" (interpretation and facilitation by us). Session 1: the local truth (do they want it, at what price); session 2: a local commercial plan from the selling livers; session 3: a local liver sells your product live on TikTok Shop and you receive a written assessment. Standard 3-session ticket JPY 250,000, 6 sessions JPY 350,000, 12 sessions JPY 500,000. Just send your plan, images and videos; extra costs are basically zero (only shipping if you send products in advance).

QHow do you run cross-border live commerce that clears pharmaceutical law, stealth-marketing rules and local halal requirements?

We manage three layers as standard: Japan (pharmaceutical law, labelling law, stealth-marketing rules) × local (advertising and EC rules, halal and other religious/cultural factors) × platform policies. ① Script creation (lists of claims and NG words) → ② your prior approval → ③ streaming with a double check by trained livers and Japanese-speaking back office → ④ post-review of the archive. Incidents: immediate stop and a report within 24 hours. As halal compliance becomes mandatory for cosmetics in Indonesia from October 2026, we check import licences (BPOM etc.), labelling, religion, duties and item restrictions per country after contracting.

QHow do you train local livers exclusively for us and bring them in-house?

With the Dedicated Class Plan (from JPY 6,000,000 in year one, excl. tax, 100 people per year / 1 lot; JPY 300,000 per month from year two). We open your dedicated class inside the accredited local school ALEAD SCHOOL (8 sites in 6 countries, 1,646 people placed) and teach a curriculum built around your products in three courses: manager, e-commercer and video creator. Certified through MICHIKO 33 and WAC-SP evaluation, they work on your TikTok Shop and Shopee accounts. For 50 active livers over three years the estimate is JPY 74.7 million versus JPY 360 million outsourced (about 4.8× difference).

QCan we sell cross-border in Southeast Asia using TikTok Shop and Shopee together?

Yes. Stages 0–1 start with one major local mall such as TikTok Shop; from Stage 2 the local-inventory model (bulk export) operates official local stores on TikTok Shop, Shopee etc., with local EC, warehouse, payment and delivery set up (local sales & logistics setup from JPY 300,000/month; sales & logistics operation from JPY 500,000/month).

GLOSSARY ｜ Glossary

Glossary — NBM, nothing-to-bring plan, selling livers, gates and the D2C promotion business

NBM (subscription-style Nippon Brand Meeting)
An online overseas inspection service by the Nippon Brand Department of MMH JAPAN Inc., with zero travel and completed on ZOOM. In 2-hour meetings with the local "people we want to buy" and "selling livers" you decide which product to sell and how; in session 3 a local liver sells it live on TikTok Shop. Trial 1-session ticket from JPY 50,000 (excl. tax). Formerly "Subscription Cross-Border Meeting"; also called "overseas inspection without a passport".
Nothing-to-bring plan
The delivery format of the NBM: no physical product is shipped; you only send your plan, images and videos. 1 session JPY 50,000 / 3 sessions JPY 250,000 / 6 sessions JPY 350,000 / 12 sessions JPY 500,000 (excl. tax). If you ship products, only the actual shipping cost is extra.
Selling livers
Local dedicated livers (live-commerce streamers, e-commercers) belonging to our Southeast Asian studios and trained under our own standards (WAC, MICHIKO 33). In the NBM they propose a local commercial plan and perform the live demo sale.
People we want to buy
Local consumers (young women, older men, homemakers etc.). In the NBM they are chosen to match your product and goal, and we hear their honest views: do they want it, at what price, and what holds them back.
Gate (stage-gate method)
A verification condition for moving to the next stage. Gates sit between Stage 0 (opportunity discovery) → Stage 1 (entry) → Stage 2 (growth) → Stage 3 (establishment), and investment steps up only after passing each one. If there is no traction you can stop there, and the data stays with you.
D2C promotion business
Our business of building a system to sell directly to Southeast Asian consumers through TikTok Shop, your own EC, Shopee etc. in your name, without distributors or wholesalers. It turns sales channels, customer data and sales people into your "assets". The NBM is its entry product.
Dedicated Class Plan
An in-house plan that opens your dedicated class inside the local school ALEAD SCHOOL and trains 100 managers, e-commercers and video creators a year. From JPY 6,000,000 in year one; JPY 300,000 per month operating cost from year two (excl. tax).
Sell-First Plan
The Stage 1 test-sales plan: three local livers stream 24 times on TikTok LIVE, with EC listing, small ads and a PMF report, for JPY 450,000 (excl. tax, 3 months).

COMPANY ｜ About the operating company

MMHJAPAN Inc. — from education to a "bridge" between Japan and Asia.

We started as a school operator in Southeast Asia, delivering Japanese-language and workforce education in six countries: Indonesia, Vietnam, the Philippines, Nepal, Myanmar and Bangladesh. The local networks built through education and our people-development standards (WAC, MICHIKO 33) are the foundation of all our businesses, including J-LIVE. The internet shortened the distance of information — but the distance of hearts and of business has not shrunk. Closing that distance is J-LIVE's role.

5Countries with TikTok agency licences
6 / 8Accredited local schools (countries / sites)
1,646People trained and placed
1.8%Turnover within 1 year of employment
400+Japanese client companies
CompanyMMHJAPAN Inc.
DepartmentJ-Live Division, Nippon Brand Department (sales support for Japanese products)
RepresentativeMasafumi Kamei, Representative Director
Head officeShinto Cine Tower 12F, 2-6-17 Dogenzaka, Shibuya-ku, Tokyo
BusinessesJ-LIVE TOKYO (cross-border TikTok LIVE agency) / ALEAD JAPAN (employment support for foreign talent) / ALEAD SCHOOL (school network in Southeast Asia)
AreasJapan, Indonesia, Vietnam, Thailand, the Philippines, South Korea
Corporate sitehttps://mmhjp.jp(MMHJAPAN Inc.)
Enquiriesinfo@mmhjp.jp / J-LIVE TOKYO official site jlive.tokyo

Track record and setup

  • TikTok agency licences in 5 Asian countries (Indonesia, Vietnam, Thailand, the Philippines, South Korea)
  • Own studios in Southeast Asia × trained dedicated livers and back-office teams
  • Local promotion capability linked to JJM2026 (Jakarta) and appearances on local TV "TRANS TV"

Talent quality standards

  • Liver training, evaluation and certification based on our own standards "WAC" and "MICHIKO 33"
  • Local liver (volume, pace) × Japanese MC / back office (quality, accuracy) as the standard pair
  • People-development know-how rooted in school operation, with about 1,800 graduates to date

CONTACT ｜ Contact · consultation

Please feel free to get in touch.

You can send an inquiry through the form, or book an online consultation directly from the calendar — whichever is easier for you.

Inquiry form

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Official site: jlive.tokyo For partners, click here

Consultation calendar

Book an online consultation here

Just pick an available time to book an online consultation. Tell us about your product and situation, and we’ll propose the setup that fits best.