ON AIR
Cross-Border Live Entertainment

From Japan to Asia. From Asia to Japan.
Creating “the thrill” beyond borders.

J-LIVE TOKYO is a next-generation live streaming talent agency for creators who want to take the stage across Japan and Southeast Asia.

For companies and agencies: Business Services →

J-LIVE TOKYO is the “challenger” taking on this enormous market.

The source of that power is the dreams and hopes of our streamers and talent.

※ Top row: TikTok Shop market size (5 major Southeast Asian countries, approx. ¥6 trillion). Bottom row: online social commerce market size by country (6-country total approx. ¥32 trillion). The two figures cover different scopes. Philippines figures are our own estimates.

About Us

About J-LIVE TOKYO

Vibrant Southeast Asian streets and markets
Becoming the hub of
borderless entertainment.

J-LIVE TOKYO is a team of professionals helping talented individuals from Japan and Southeast Asia shine on the world stage, beyond the barriers of language and national borders.

“I want to grow my fanbase across Asia, not just in Japan.” “I want to be an influencer who connects my home country with Japan.” For creators with ambitions like these, we provide the best possible production strategy and the stage to rise on.

Flag of JapanJapan Flag of IndonesiaIndonesia Flag of VietnamVietnam Flag of ThailandThailand Flag of South KoreaKorea Flag of the PhilippinesPhilippines
Services

What J-LIVE TOKYO Can Do

We go beyond the live streaming app itself, building an environment where creators can devote 100% of their focus to expressing themselves.

Two-way cross-border promotion (live streaming scene)
01

Two-Way Cross-Border Promotion

We push Japanese creators’ accounts to Southeast Asian users, and Southeast Asian creators’ accounts to Japanese users. Accounts are optimized to maximise cross-border fan acquisition.

Talent appearing on a TV station studio program
02

Direct Access to Media, Influencers and Events

Through our proprietary network we reach TV stations, media outlets and top local influencers in every Southeast Asian country. Appearances and performances at local events take activity far beyond the live streaming app.

Data analysis report graphs on screen
03

Data-Driven Global Streaming Strategy

We analyze streaming trends in each country and the characteristics of each platform to design the optimal targeting strategy. Growth built on data, not guesswork.

Multilingual back-office team meeting
04

Dependable Back-Office and Management

Multilingual support, guidance on overseas legal and tax matters and more — full support so creators can devote 100% of their focus to expressing themselves.

J-LIVE Service

J-LIVE TOKYO Services

More than talent management for live streaming — this is J-LIVE TOKYO’s own service line-up. We start with “J-LIVE SHOW” and will roll out the rest step by step.

Streamer going live on a smartphone in front of a ring light
01

J-LIVE SHOW

J-LIVE TOKYO’s official program channel, creating both “a reason to go live” and “a reason to watch right now”. See our streamers and talent shine on TikTok LIVE and other platforms.

Overview | Programme Summary
Streamer

Needs a reason — a theme — to keep going live consistently.

Follower

Struggles to choose “which live to watch now” from an endless list.

J-LIVE SHOW delivers a “theme” every month

By regularly offering a clear theme that connects streamers and followers, we create both a reason to go live and a reason to watch — and a way to pick a live stream by theme, like a TV program guide.

Two Stages | How the Two Stages Work

A two-layer strategy: build the foundation through everyday streaming, then ignite it with battles.

Normal Stage

Daily · Retention / Building the foundation

01
Monthly theme J-LIVE sets a theme that changes every month
02
Relaxed streaming Go live without any special preparation
03
Everyday connection Daily conversations with viewers build up over time
Cumulative
streaming sessions
Slowly but surely,
the fan base grows
The barrier to going live drops and activity rates rise
3 programs/month (international) + 3 programs/month (Japan) → Activity ↑
Special Stage

Excitement · Earnings / The ignition point

01
Themed performance Gathering support over the course of the season
02
Gift battle A champion is decided through a tournament format
03
Global prize An invitation to Japan + the right to perform at an overseas event
Growth in
gift volume
A sudden surge
in the final sprint
The shared goal of “let’s send them to Japan” drives large gifts
3 programs/month (international) + 3 programs/month (Japan) → Gifting ↑
PLAN LINEUP4 programs currently running
Illustration of a program introducing a hometown city and its local food
Normal StageInternational streamers

Discover My Hometown
― Introducing Where I’m From ―

A live program introducing the culture, local food and charms of your hometown. Because the subject is something you already know inside out, preparation is easy — and followers get to enjoy a trip abroad from home.

See program details and participating streamers
Illustration of a Japanese streamer introducing the charms of their region
Normal StageJapanese streamers

Find Your Local Treasure!
A Regional Showcase Relay

A live program introducing hidden spots, local dishes and regional dialects. Everyday scenery instantly becomes content, and draws passionate support from people in the same region.

See program details and participating streamers
Illustration of international streamers competing in a Japanese-food-themed battle
Special StageInternational streamers

Sushi King / Queen
Championship

Live performances themed around “sushi” and “my favorite Japanese food”. After the campaign period, the champion is decided through a tournament-format gift battle.

Champion’s PrizeAn invitation to Japan + exclusive rights to broadcast live from a renowned sushi restaurant in Japan
See program details and participating streamers
Illustration of a battle program leading to a Japan festival in Southeast Asia
Special StageJapanese streamers

Southeast Asia Ignition!
Battle for the Japan Festival in Indonesia

Live streams themed around “Southeast Asian culture” and “introducing Japanese culture overseas”. A ticket abroad is on the line in a tournament-format gift battle.

Champion’s PrizeOfficial participation rights at the “Japan Festival” in Indonesia + the right to broadcast live from the venue
See program details and participating streamers

※ Each program page shows the program outline together with participating streamers’ profile photos and TikTok accounts. More programs will be added for each stage and each target group.

The following services are launching soon!

Illustration of a video call on a smartphone
02

J-LIVE CALL

Talk directly with the streamer you love!

Coming Soon
Illustration of a smartphone and a miniature shopping cart
03

J-LIVE SHOP

Your favorite streamer’s original merchandise — only at J-LIVE SHOP!

Coming Soon
Illustration of a fan enjoying a live event on a smartphone
04

J-LIVE TICKET

Advance ticket sales for live shows featuring your favorite streamer.

Coming Soon
Our Strengths

How We Differ from Other Agencies

Unrivaled strength in “cross-border” expansion

The biggest reason people choose J-LIVE TOKYO is our proprietary network and know-how, connecting the Japanese and Southeast Asian markets seamlessly.

World map and devices — an image of global online promotion
01
Strength 01

Hybrid Promotion
Japan × Southeast Asia

We don’t stop at a domestic audience. We build a global streaming strategy that puts the fast-growing Southeast Asian markets — Indonesia and others — first.

Instructor coaching a student one-to-one
02
Strength 02

Building Careers Together with
Human Development Professionals

Our group also operates schools across Southeast Asia. We do far more than teach streaming technique — we draw on years of human development experience to build a mindset and business skills that meet global standards.

Someone from your own country is always there to support you
03
Strength 03

Multicultural
Support and Management

We support Japanese talent entering Asia and Southeast Asian talent breaking into the Japanese market, beyond the barriers of language and culture. In a country you don’t know yet, someone from your own country will be right there with you — so there’s nothing to worry about.

Analysing graphs and data on screen
04
Strength 04

Data-Driven
Global Streaming Strategy

We analyze streaming trends in each country and the characteristics of each platform to design the optimal targeting strategy, strengthening cross-border fan acquisition with real numbers.

Sakura-Zemi | Entertainment Class

Entertainment Class

“Streamer” and “Talent” — two paths to choose from. In this development program affiliated with J-LIVE TOKYO, working creators train undiscovered gems from Japan, Asia and Southeast Asia across every area: Japanese, foreign languages, speaking skills, performance and streaming technique.

Talent and streamer trainees in the Entertainment Class
Where “what you love” becomes your career.

“Streamers” who connect with the world through live streaming; “Talent” who shine on stage and on screen. Beyond looks and technique, we design and develop the person, so that fans stay for the long term.

Grounded in Japanese-style thinking, ethics and discipline (MICHIKO33), we sharpen each person’s individuality into a strength, and provide full support all the way through to a structure that sustains their activity after debut.

Streamer trainee going live
COURSE 01 | LIVER

Streamer Class

With a single smartphone, the world becomes your stage. Centred on TikTok LIVE and live commerce, we develop streaming professionals who grow their fanbase and earn from everyday broadcasts.

Talent trainee shining on stage
COURSE 02 | TALENT

Talent Class

From MC work and modeling to events and brand ambassador roles. We turn your individual spark into expressive power that shines on stage.

Student learning Japanese communication skills
COURSE 03 | LANGUAGE

Language Communication Class

From replying to comments to hosting events — learn the practical Japanese and foreign-language skills that truly land in streaming and on stage, integrated with entertainment.

Pickup Livers

Our Talent

J-LIVE TOKYO streamers shining beyond national borders. Find your favorite on each of their stages.

Japanese talent
Talents of Japan

Our Talent — Japan

Top streamers delivering Japanese culture to Asia. With expressive skills honed at home, they captivate fans across the sea.

View Japanese Talent →
International talent (male and female)
Talents of Asia

Our Talent — International

Bilingual streamers bridging Southeast Asia and Japan, connecting two markets: their home country and Japan.

View International Talent →
Now Recruiting

Streamer and Talent Recruitment Is Open!

Want to make it in Japan and Southeast Asia? Turn what you love into your career. From undiscovered gem to debut, J-LIVE TOKYO supports you all the way.

Apply Now
How to Join

From Application to Debut

There is never a “sudden contract”. All conditions are explained thoroughly at the interview, and nothing begins until you are fully satisfied.

STEP 1

Submit the Application Form

Send us your basic details from the application page. No CV or streaming experience required — complete beginners are very welcome.

STEP 2

Online Interview

An online interview with our staff. Tell us what you love and what you’re aiming for. We also explain the contract terms and reward structure in detail here.

STEP 3

Training

In our affiliated development program, the “Entertainment Class”, working creators teach streaming technique, speaking skills and languages — staying with you right up to debut.

STEP 4

Debut and Start Streaming

Debut centered mainly on TikTok LIVE. We keep supporting you with our data and network to win fans in both Japan and Southeast Asia.

Before any contract, rewards, costs and the scope of your activity are always explained in writing. We never move forward while anything remains unclear to you.

Southeast Asian cityscape (Bangkok skyline)
For Business

For Companies Looking to Promote and Sell
Across Southeast Asia

J-LIVE TOKYO runs its own studios in Southeast Asia and a network of local bilingual streamers fluent in Japanese. By combining local energy and tempo with the precision of a Japanese MC, we make live commerce seamless — from watching to buying on the spot — for your products and regional attractions.

  • Live product demonstrations and selling by local bilingual streamers
  • Simultaneous entry into growth markets: Indonesia, Vietnam, the Philippines, Thailand and more
  • Direct access to local media, influencers and events
  • One-stop service from planning and casting through to analysis and improvement based on real sales data
See Our Business Services
FAQ

Frequently Asked Questions

QCan I apply with no streaming experience?
A

Yes, absolutely. Most of our streamers started with no experience at all. Our affiliated development program, the “Entertainment Class”, trains you end to end — from streaming technique and speaking skills to languages.

QIs there any fee to apply or to join?
A

Applications and interviews are free. The reward structure and the terms that apply after joining are always explained in writing at the interview, before any contract, and we only proceed once you agree.

QI’m not Japanese — can I still apply?
A

You are very welcome. As an agency connecting Japan and Southeast Asia, J-LIVE TOKYO has multilingual staff to support you. Questions about visas and residence status can also be discussed at the interview.

QCan I do this alongside school or a job?
A

Your streaming schedule can be planned with your manager to fit your lifestyle. Many of our streamers are school or university students, or hold another job.

QWhat if I can’t speak Japanese (or the local language)?
A

That’s no problem. In the Entertainment Class’s Language Communication Class you can learn the practical language that truly lands in a streaming setting (※ there is a fee, but it is kept very affordable). A supporter who shares your native language will be alongside you, so you can relax.

QWe’re a company and would like to commission streaming / live commerce.
A

We handle everything as a one-stop service — planning, casting, running the broadcast, and analysis and improvement based on actual sales data. Please start by booking a consultation slot from Contact.

Contact

Get in Touch

Feel free to
reach out any time.

For anyone hoping to become a talent, and for companies considering sponsorship, tie-ups, casting or promotion. You can book a consultation slot or contact us by email.

Emailinfo@jlive.tokyo

Book a Consultation Slot

Please choose a date and time that suits you from the calendar below.

Get Started

Beyond borders, together.

Whether you dream of becoming a talent or you’re a company looking for a business partner — J-LIVE TOKYO opens the door to your next stage.

Company

Operating Company

Operating Company
MMH JAPAN Co., Ltd. — J-LIVE TOKYO Division
Address
12F Shibuto Cine Tower, 2-6-17 Dogenzaka, Shibuya-ku, Tokyo, Japan
Business Activities
Operation of the live streaming talent agency “J-LIVE TOKYO” / Development and management of talent and streamers / Live commerce and promotion support across Japan and Southeast Asia
Group Companies
ALEAD SCHOOL (school operation and human resource development in 5 Southeast Asian countries) / ALEAD JAPAN Co., Ltd. (foreign worker employment support) / ALEAD HOLDINGS Co., Ltd. (group-wide management)