AGENT & PARTNER ｜ Agent & Partner Recruitment

HQ builds the “system.”
You run it in your own region.

Why not roll out J-LIVE TOKYO, our cross-border live commerce business, from your own base? Headquarters provides the brand, promotion and training — you simply run it locally. The new agency program lets you choose from three plans: Plan A (Gold Partner)・Plan B (Official Partner)・Plan C (Official Supporter).

From TikTok sales (gifting), Plan A receives a freely set FEE (up to 25% of basic sales, by consultation), Plan B 3%, and Plan C 1.5%, paid on a continuing basis. The same FEE rate applies to J-CALL sales as well. As long as the livestreams continue, so does your monthly income.

3 Plans

Plan A / Plan B / Plan C (new agency program)

Up to 25%

Plan A FEE is freely set (up to 25% of basic sales, by consultation)

Approx. 5–17 months

Estimated payback of the JPY 5,000,000 membership fee (Plan A, with FEE set at 10%)

Free consultation → See the 3 plans

The FEE starts from the 4th month of streaming. For Plans A and B it continues every month until the contract ends (Plan B is recurring stock-type income); for Plan C it is paid up to the 12th month.

MARKET ｜ Market Size & Business Environment

About 9× the size of Japan.
Into the vast market of 6 Asian countries.

J-LIVE TOKYO is a cross-border TikTok LIVE business operating in six countries: Indonesia, Vietnam, Thailand, the Philippines, South Korea and Japan. In every one of them the “gifting culture” is stronger than in Japan, and the market is still growing.

Approx. 390 million

Total TikTok users across the 6 countries

Approx. 9× Japan

Approx. JPY 6 trillion

Market size of TikTok Shop (e-commerce)

Approx. 45× Japan

6 countries

Agency agreements already signed with TikTok in each country

The streaming foundation is secured

Comparison of TikTok user numbers

Indonesia

180 million

Vietnam

65 million

Philippines ※

49 million

Japan (baseline)

42 million

Thailand

34 million

South Korea

16.96 million

Indonesia alone is 4.3× the size of Japan. Across the six countries you can reach roughly 9× as many viewers.

Country	TikTok users	Share of users who send gifts	Gift spend per person (monthly)
Indonesia	180 million （4.3×）	6.0% （3.0×）	JPY 280,000 （47%）
Vietnam	65 million （1.5×）	5.0% （2.5×）	JPY 215,000 （36%）
Thailand	34 million （0.8×）	4.5% （2.3×）	JPY 380,000 （63%）
Philippines ※	49 million （1.2×）	5.5% （2.8×）	JPY 250,000 （42%）
South Korea	16.96 million （0.4×）	5.5% （2.8×）	JPY 300,000 （50%）
Japan (baseline)	42 million	2.0%	JPY 600,000

※ Market figures for the Philippines are our own estimates. Figures in parentheses are comparisons with Japan.

◉Every one of these countries has a stronger “gifting culture” than JapanThe share of users who send gifts is 2.3–3.0× that of Japan. The energy of the market is on a different level.

◉We have already signed agency agreements with TikTok in each countryThe foundation for streaming and revenue distribution is already in place. All that remains is to “grow the number of Livers.”

What sets us apart ― cross-border is what makes the leap possible

The conventional approach (domestic only)

Market limited to one country42 million users, and only 2% of them send gifts.
Recruiting by online DMsAnyone can do it, so it easily turns into a scramble for Livers.
Growth hits a ceilingThe same market and the same methods, competing endlessly.

Our approach (cross-border, 6 countries)

A market about 9× the size of JapanApprox. 390 million people × a strong gifting culture (2.3–3× the participation rate).
Recruiting through local relationships + our schoolFace-to-face connections and the TikTok business school. Hard to copy.
Agency agreements signed with TikTok in each countryThe streaming and distribution foundation is secured. All that is left is to grow.

After the leap ― the 24-month plan (6 countries combined)

630 people

Number of Livers (6 countries combined)

Approx. JPY 190M / month

Monthly gifting volume

Approx. JPY 460M / year

Our company's sales (converted)

※ Gift spend per person is set conservatively at 50% of each country's market average. These are planning figures and do not guarantee any level of income.

FRANCHISE ｜ The New Agency Program

Three plans to choose from.

Plan A for running your own studio and building a full-scale operation (with the Body Program); Plan B for building recurring stock income simply by registering Livers; Plan C for trying it out with zero risk. The membership fee, FEE, payment period and bonuses differ. Choose the plan that fits your scale and your goals.

TYPE 1 ｜ PLAN A

Agency AgreementGOLD PARTNER

Membership fee (initial cost) JPY 5,000,000

RoyaltyNone

Payment of membership feeLump sum at signing

Contract term2 years (renewed yearly thereafter)

At contract endFull refund (on expiry of term)

Sales FEE (TikTok sales)

Freely set

Up to 25% of basic sales, decided by mutual consultation (the same applies to J-CALL sales)
From the 4th month of streaming — continuing monthly until the contract ends
※ FEE and payment terms when the Body Program is in effect are agreed separately

First-stream bonus None

Japan or overseas ｜ You run your own studio (Body Program)

Full support and training costs (including delivery of the “MICHIKO 33” management and development program)
Operational consulting・brand usage rights・promotion costs borne by HQ
You run your own studio and take the lead on everything from recruiting, developing and managing Livers through to paying them (Body Program)
Recommended for: companies building a full-scale local operation

Contract conditions (Plan A only)

To operate, displaying the names “ALEAD SCHOOL” and “J-LIVE” and listing them on your Google Business Profile (Google Maps) are required.

ALEAD SCHOOL name display J-LIVE name display Google Maps listing

TYPE 3 ｜ PLAN C

Agency AgreementOFFICIAL SUPPORTER

Membership fee (initial cost) JPY 0

RoyaltyNone

Membership feeJPY 0 (nothing to refund)

Contract term2 years (renewed yearly thereafter)

Name / Maps displayNot required

Sales FEE (TikTok sales)

1.5%

＋ 1.5% of J-CALL sales
From the 4th month of streaming — up to the 12th month (max. 9 months)

First-stream bonus None

Japan or overseas ｜ Liver registration only

Full support and training (HQ handles operations, management and payments on your behalf)
Initial cost of JPY 0. Start today with zero risk
Recommended for: sole proprietors and individuals who want to start with simple referrals

	Plan A Gold Partner	Plan B Official PartnerMost popular	Plan C Official Supporter
Membership fee (initial cost)	JPY 5,000,000	JPY 1,500,000	JPY 0
Royalty	None	None	None
When the membership fee is paid	Lump sum at signing	Lump sum at signing	－Membership fee is JPY 0
Contract term	2 yearsRenewed yearly if continued	2 yearsRenewed yearly if continued	2 yearsRenewed yearly if continued
Membership fee at contract end	Full refundOn expiry of term	No refund	－
Sales FEE (TikTok sales)	Freely setUp to 25% of basic sales, by consultation	3%	1.5%
Sales FEE (J-CALL sales)	Freely setUp to 25% of basic sales, by consultation	3%	1.5%
Liver income (gifting)	Paid directly to the Liver by the platform (TikTok, etc.)No revenue split with the agency※ Plan A with the Body Program in effect: TikTok → HQ → agent → Liver (agreed separately)
FEE payment period	Month 4 until the contract ends	Month 4 until the contract ends(recurring stock type)	Months 4–12(max. 9 months)
First-stream bonus	None	None	None
Scope of activity	Japan or overseasStudio operation, recruiting, development, management (Body Program)	Japan or overseasLiver registration only	Japan or overseasLiver registration only
Name / Maps display	RequiredALEAD SCHOOL & J-LIVE name display + Google Maps listing	RequiredJ-LIVE name display + Google Maps listing	－
Recommended for	Companies building a full-scale operation	Companies, sole proprietors, individuals	Sole proprietors, individuals

※ The FEE arises from the 4th month of streaming. Plans A and B are paid every month until the contract ends; Plan C is paid up to the 12th month (max. 9 months).

※ The sales FEE applies to TikTok sales and J-CALL sales separately.

※ Liver income (gifting) is paid directly to the Liver by the platform (TikTok, etc.). There is no revenue split with the agency (HQ).

※ The membership fee is paid in a lump sum at signing. There is no royalty. The contract term is 2 years, renewed yearly if continued. Plan A receives a full refund of the membership fee at contract end; Plan B receives no refund.

※ For Plans B and C, HQ handles operations and management on your behalf.

※ The Plan A FEE is freely set (up to 25% of basic sales) and is fixed at signing following mutual consultation. Where a Plan A agent runs the Body Program, the FEE and payment terms are agreed separately and set out in writing.

※ The full refund of the Plan A membership fee applies when the contract ends on expiry of its term (within 60 days of the end date, without interest). It does not apply where the contract is terminated for reasons attributable to the agent.

B PLAN ｜ Plan B Reward Details

Turn a “referral” into stock income.

Plan B (Official Partner) is a recurring stock-type plan: the brighter the “rough diamonds” you register shine, the more the results flow back to you. 3% of TikTok sales plus 3% of J-CALL sales accumulate every month from the 4th month of streaming until the contract ends.

Timeline for receiving rewards (Plan B)

Month 0

First stream begins
(measurement starts)

Months 1–3

Launch and streaming
(measurement period)

End of Month 5

3% share of Month 4
sales begins

End of Month 6 onward

3% of the previous month's
sales paid every month

Until the contract ends

3% of sales returned
throughout the contract term

Revenue simulation (Plan B)

If you register 10 Livers (assuming JPY 600,000 monthly sales per Liver)

Monthly TikTok sales (total)

JPY 6,000,000

Continuing share (3% of TikTok sales)

Approx. JPY 180,000 / month

First-year revenue estimate(9 months, from Month 4 to Month 12)

Approx. JPY 1,620,000+

※ This estimate assumes average monthly TikTok sales of JPY 600,000 per Liver. The continuing share (3% of TikTok sales) is returned every month from the 4th month of streaming until the contract ends (the first-year estimate covers the 9 months from Month 4 to Month 12). In addition, 3% of J-CALL sales is returned separately on the same terms, so revenue increases further in line with J-CALL usage. Actual figures vary with performance and no level of income is guaranteed.

Guidelines for participation (Plans B and C)

✓Conditions for rewards to be confirmedThe Liver must meet the required streaming hours during the target period.

✓No improper solicitationRegistrations obtained through false explanations or high-pressure solicitation are invalid.

✓Lapse of entitlementIf the Liver leaves of their own accord, rewards from that point onward lapse.

✓ComplianceAll activity must comply with residence status rules (such as the scope of permission to engage in activities outside of status).

HOW IT WORKS ｜ How the Revenue Works

From a viewer's gift to your FEE.

Gifts from viewers become TikTok sales with every stream, and a portion comes back to you as your FEE each month. Here we show the flow of the sales FEE that is your share (for both TikTok and J-CALL sales: Plan A freely set 〈up to 25% of basic sales, by consultation〉 / Plan B 3% / Plan C 1.5%).

Gifting → Streaming → Sales → Your FEE

👥

Viewers

Send gifts during the livestream

Gifting→

🎥

Livers stream

Daily live streams from our own studios

Sales generated→

💰

Gifting revenue

Sales accumulate with every stream

Paid monthly→

★

Your FEE

Up to 25% / 3% / 1.5%

Plan A: freely set (up to 25%, by consultation)
Plan B: 3% ｜ Plan C: 1.5% (same for TikTok and J-CALL)

There are two patterns for the contract and the flow of money.

■ Standard (Plan A without the Body Program, and Plans B and C)

Liver income: TikTok → the LiverPaid directly to the Liver by the platform (no split with HQ or the agent)

Agent FEE: TikTok → HQ (our company) → you, the agentHQ tallies the figures and returns the agreed FEE every month

■ Body Program (Plan A) ※ agreed separately when in effect

TikTok → HQ (our company) → you, the agent → the LiverAn operating model in which the agent also handles payment of rewards to Livers. The FEE and terms are agreed between the parties and set out in writing.

ROLE ｜ Who Does What

HQ builds the system. You run it locally. Livers stream.

Headquarters provides the foundation of brand, marketing and training, while the agent concentrates on “growing the number of Livers and keeping them streaming.” Revenue flows back to you every month along the green line.

THE STRUCTURE

HEADQUARTERS

HQ (our company)

Provides the system

Brand usage rightsThe J-LIVE / ALEAD SCHOOL names and track record
MarketingPlan design and cross-border sales promotion
Customer acquisitionAdvertising costs for Japan and overseas borne by HQ
Training programsMICHIKO 33 and other development and management training
Operational consultingContinuous support from launch through daily operations

→

Provides

AGENT — YOU

Agent

Grow the numbers, keep them going

Recruiting LiversScouting and registering talent in your area
Retention supportAnswering questions, helping streaming become a habit
Quality and legal complianceManaging stream quality and local rules※Handled by HQ for Plans B and C
Reporting and performance managementActivity reports and performance tracking※Handled by HQ for Plans B and C

→

Supports

LIVER

Liver

Streams and earns

Daily streamingStreaming continuously on TikTok LIVE
Earning giftsViewer gifts are the source of all revenue
J-CALL sessionsAdditional revenue from one-on-one call bookings
Receiving incomeGifting income is paid directly to the Liver by the platform

Viewer gifts→ TikTok sales + J-CALL sales→ HQ tallies the figures→ Every month, the agreed FEE is returned to the agent (Plan A: freely set 〈up to 25%〉 / Plan B 3% / Plan C 1.5%)

TYPE 1 ｜ GOLD PARTNER

Plan A Gold Partner

Freely setUp to 25% of basic sales, by consultation

Body Program included

JPY 5,000,000 membership fee ｜ payback in approx. 5–17 months with a 10% FEE

TYPE 2 ｜ OFFICIAL PARTNER

Plan B Official Partner

3%3% each of TikTok and J-CALL, continuing

Just refer Livers

JPY 1,500,000 membership fee ｜ payback in approx. 5–10 months

TYPE 3 ｜ OFFICIAL SUPPORTER

Plan C Official Supporter

1.5%1.5% each of TikTok and J-CALL, max. 9 months

Just refer Livers

JPY 0 membership fee ｜ start with zero risk

Operating flow ― six steps to your monthly payout

Measurement starts with the first stream = MONTH 0. FEE payments begin with the sales of the 4th month, and from then on they are paid every month based on the previous month's sales.

TIMELINE

Contract & training

START

Once the plan is chosen, HQ training and launch preparation begin.

HQAgent

Recruiting Livers

Ongoing

Recruit and register locally using HQ's promotional materials.

Agent

Streaming starts

MONTH 0

Sales measurement begins with the first stream.

Liver

Retention support

Months 1–3

The period for preventing drop-off. This is what determines your payback speed.

AgentHQ

FEE payments begin

Month 4 onward

The agreed FEE is paid from TikTok + J-CALL sales.

Monthly payouts

Continuing

Paid monthly based on the previous month's sales. Plans A and B continue until the contract ends.

The more you repeat steps 02→04, the more the FEE accumulates Plans B and C: HQ handles operations, management and payments Plan C payouts: Months 4–12 (max. 9 months)

How to grow sales ― your FEE comes down to this equation

Only Plan A has a freely set rate (by consultation); Plans B and C are fixed. Growing sales comes down to three things: “grow,” “retain,” and “raise.”

FORMULA

Monthly FEE

Your share

＝

Number of Livers

How many are streaming

Activity rate

How well they keep going

Sales per Liver

Gifting + J-CALL

FEE rate

A: freely set 〈up to 25%〉 B: 3% C: 1.5%

Grow

↑ Increase the number of Livers

Create the trigger to registerStart by getting them into a J LIVE SHOW format that suits them
Hold briefings and interviewsAttract candidates with HQ's promotional materials (cross-border marketing design)

Every referral adds one more pillar of revenue

Retain

↑ Raise the activity rate

Stay close during Months 1–3Preventing drop-off in this period determines your payback speed
Regular check-ins and goal settingHelp them build a streaming routine

The longer they continue, the more the FEE becomes stock income

Raise

↑ Increase sales per Liver

Encourage HQ training (MICHIKO 33)Raises stream quality and viewer trust
Build loyalty among premium supportersRun initiatives that value the viewers who support them

The same number of people, higher revenue per person

※ Payback periods are model calculations based on TikTok sales and will vary with actual streaming performance. No level of income is guaranteed. FEE payments begin with the sales of the 4th month counted from the first stream (MONTH 0).

PAYBACK ｜ Return on Investment (Plan A)

With a 10% FEE, Plan A pays back in about 5–17 months.

Applies to: Plan A agency agreement (Gold Partner / JPY 5,000,000 membership fee / Body Program). Because the FEE is freely set (up to 25% of basic sales, by consultation), the example below assumes a FEE of 10%. 10% of TikTok sales (gifting) is returned every month, with a further 10% of J-CALL sales on top. In the standard case, the TikTok sales FEE alone recovers the JPY 5,000,000 membership fee in about 10 months.

Crossing the JPY 5M line
in about 10 months

An illustration of how the cumulative share builds in the standard case (TikTok monthly sales of JPY 5,000,000, a 10% share = JPY 500,000 per month). Add 10% of J-CALL sales and payback comes even faster.

Months elapsed (1–10)

Case	TikTok monthly sales	Your share (10%)	Estimated payback
Conservative10 Livers × JPY 300,000	JPY 3,000,000	JPY 300,000 / mo	Approx. 17 months
Standard10 Livers × JPY 500,000	JPY 5,000,000	JPY 500,000 / mo	Approx. 10 months
Strong20 Livers × JPY 500,000	JPY 10,000,000	JPY 1,000,000 / mo	Approx. 5 months

With the FEE set at 10%, Plan A (Gold Partner) recovers the JPY 5,000,000 membership fee in approx. 5–17 months from the FEE on TikTok sales plus J-CALL sales.

※ Model calculation (assumption: TikTok monthly sales per location. The J-CALL sales FEE (10%) is not included, so payback comes even faster in line with J-CALL usage). Because the Plan A FEE rate is freely set (up to 25% of basic sales), it is fixed at signing following consultation. Actual payback periods vary with streaming performance and no level of income is guaranteed.

PAYBACK ｜ Return on Investment (Plan B)

Plan B recovers the membership fee with 3% TikTok + 3% J-CALL.

Applies to: Plan B agency agreement (Official Partner / JPY 1,500,000 membership fee / your share: 3% of TikTok sales + 3% of J-CALL sales / recurring stock type). In the standard case (10 Livers × JPY 600,000 monthly sales), the TikTok sales FEE alone recovers the JPY 1,500,000 membership fee in about 9 months. Everything after that — 3% of TikTok sales plus 3% of J-CALL sales — is pure stock income.

Crossing the JPY 1.5M line
in about 9 months

An illustration of how the cumulative share (3% FEE on TikTok sales) builds in the standard case (10 registered Livers × JPY 600,000 TikTok monthly sales). In the standard case JPY 180,000 accumulates each month, recovering the JPY 1,500,000 membership fee in about 9 months. Add 3% of J-CALL sales and the stock income grows further.

Months elapsed (1–10)

Case	TikTok monthly sales	Your share (3%)	Estimated payback
Conservative10 Livers × JPY 500,000 / mo	JPY 5,000,000	JPY 150,000 / mo	Approx. 10 months
Standard10 Livers × JPY 600,000 / mo	JPY 6,000,000	JPY 180,000 / mo	Approx. 9 months
Strong20 Livers × JPY 600,000 / mo	JPY 12,000,000	JPY 360,000 / mo	Approx. 5 months

Plan B (Official Partner) recovers the JPY 1,500,000 membership fee in approx. 5–10 months from 3% of TikTok sales plus 3% of J-CALL sales (recurring stock type). Everything after that is stock income.

※ Model calculation (assumptions: the number of registered Livers and TikTok monthly sales per Liver. The J-CALL sales FEE (3%) is not included, so revenue increases further in line with J-CALL usage). The FEE (3% of TikTok sales + 3% of J-CALL sales) continues every month from the 4th month of streaming until the contract ends (recurring stock type). Actual payback periods vary with streaming performance and no level of income is guaranteed.

HQ builds the “system.”
You run it in your own region.

About 9× the size of Japan.
Into the vast market of 6 Asian countries.

The conventional approach (domestic only)

Our approach (cross-border, 6 countries)

Southeast Asia's finest talent,
shining in the Japanese market.

Three plans to choose from.

Turn a “referral” into stock income.

Guidelines for participation (Plans B and C)

From a viewer's gift to your FEE.

HQ builds the system. You run it locally. Livers stream.

Plan A Gold Partner

Plan B Official Partner

Plan C Official Supporter

Contract & training

Recruiting Livers

Streaming starts

Retention support

FEE payments begin

Monthly payouts

Grow

Retain

Raise

With a 10% FEE, Plan A pays back in about 5–17 months.

Plan B recovers the membership fee with 3% TikTok + 3% J-CALL.

We support you from launch to daily operations.

Brand usage rights

Promotion

Operational consulting

Training programs

You can get moving the very same day.

Enquiry

Online meeting

Choose your plan

Signing & training

Streaming & payouts

Please feel free to get in touch.

Enquiry form

Your email client has opened

Consultation calendar

HQ builds the “system.”You run it in your own region.

About 9× the size of Japan.Into the vast market of 6 Asian countries.

The conventional approach (domestic only)

Our approach (cross-border, 6 countries)

Southeast Asia's finest talent,shining in the Japanese market.

Three plans to choose from.

Turn a “referral” into stock income.

Guidelines for participation (Plans B and C)

From a viewer's gift to your FEE.

HQ builds the system. You run it locally. Livers stream.

Plan A Gold Partner

Plan B Official Partner

Plan C Official Supporter

Contract & training

Recruiting Livers

Streaming starts

Retention support

FEE payments begin

Monthly payouts

Grow

Retain

Raise

With a 10% FEE, Plan A pays back in about 5–17 months.

Plan B recovers the membership fee with 3% TikTok + 3% J-CALL.

We support you from launch to daily operations.

Brand usage rights

Promotion

Operational consulting

Training programs

You can get moving the very same day.

Enquiry

Online meeting

Choose your plan

Signing & training

Streaming & payouts

Please feel free to get in touch.

Enquiry form

Your email client has opened

Consultation calendar

HQ builds the “system.”
You run it in your own region.

About 9× the size of Japan.
Into the vast market of 6 Asian countries.

Southeast Asia's finest talent,
shining in the Japanese market.